Happy first day of the Cannes Lions International Festival of Creativity!
Dentsu Creative has got an action-packed week ahead!
From the Palais to the jury room and Young Lions competitions, discover what some of dentsu’s best and brightest are getting up to this week…
Innovating to Impact: 120 Years of Innovation
Hiroshi Igarashi, Representative Executive Officer, President and Global CEO
Yasuharu Sasaki, Global Chief Creative Officer
How do you advertise in space? What’s a crying baby actually saying? Can sushi be teleported? Over 120 years of innovation, these are some of the questions that dentsu has been asking that will impact the future of the industry and consumers of tomorrow.
Hiro san invites you to join him and Yasu san to a live showcase of dentsu’s most iconic projects.
Future Gazers: Unlocking Gen Z in China
Chris Chen, Chief Creative Officer, China, dentsu
2023 saw the rise of Gen Z as the most populous generation, representing 32.1% of the population in China and taking over the consumer market.
But Gen Z’s outlook on the world has been reshaped by the pandemic, pushing them to confront inconsistencies and uncertainties in a diverse manner, leading to a shift in their consumer mindset. As marketers and creatives, how can we adapt to connect with this dynamic demographic?
As the lead of dentsu Z, a Gen Z specialist creative team, Chris will curate the latest ideas and experiences from the Gen Z community in China and explore ideas that will truly resonate with young consumers globally in the months to come.
How To: Unlock Lo-Fi and Power Your Creativity through Photography
Riccardo Fregoso, Chief Creative Officer, Italy, Dentsu Creative
In a world obsessed with innovation for the sake of innovation, we forget that great creativity is rooted in questioning our approach to the reality that surrounds us.
Riccardo, the internationally renowned Photographer, will help you rediscover your pure artistic attitude and will show how film photography can specifically help on that journey.
Chloe Wang, Copy Director
Chloe and John from Dentsu Creative, winners of the Young Lions China Competitions in Digital Marketing, are now in Cannes to participate in a 5-day competition.
They will join a diverse community of talented young minds from across the globe, embracing a fusion of culture and creative.
Explore further into Cannes Lions at www.canneslions.com, where you can witness the boundaries of creativity being pushed, where creativity drives progress, and where history is made.
