At the ADFEST 2025 Festival, dentsu claimed the Network of the Year title for the fourth straight year, with a remarkable tally of 43 Lotus awards. This marks the 9th Network of the Year accolade for dentsu since ADFEST — Asia’s premier international creative festival, running since 1998 — introduced the award in 2010.
Dentsu Creative China, in collaboration with Jian Ai Charity, garnered 4 Silver awards for their initiative Lost in Time in the Creative Strategy Lotus, Design Lotus, Media Lotus, and Sustainability Lotus, in addition to 2 Finalist recognitions in the Outdoor Lotus and Print & Outdoor Craft Lotus.
Dentsu as the Group won 9 Gold, 15 Silver, and 19 Bronze awards, with contributions from teams based in Tokyo, East Japan, China, Indonesia, Bangkok, Singapore, and Taipei. Two top awards go to Dentsu Inc., Tokyo, as it secures both Agency of the Year and East Asia Agency of the Year.
LOST IN TIME
NONPROFIT ORGANIZATION: JIAN AI ELDERLY CHARITY CENTER
CREATIVE AGENCY: DENTSU CREATIVE
SILVER: CREATIVE STRATEGY LOTUS – Public Services & Cause Appeals
SILVER: DESIGN LOTUS – Product Design – Sustainable Design
SILVER: MEDIA LOTUS – Use of Events
SILVER: SUSTAINABLE LOTUS – Social – Health & Wellbeing
FINALIST: OUTDOOR LOTUS – Use of Outdoor - Transit
FINALIST: PRINT & OUTDOOR CRAFT LOTUS – Art Direction
Presenting Lost in Time, one-of-a-kind artworks created by those suffering from Alzheimer’s.
Partnering with Jian Ai Charity, a non-profit focused on elderly brain health, we carried out clock-drawing test on hundreds of seniors suffering from Alzheimer's. The clock drawings reflected the different phases of early, middle, and advanced symptom advancement. We turned the clock drawings into an evocative timepiece collection, campaign and exhibition, offering a window into the time lost by those with the Alzheimer’s disease and their distorted world.
On World Alzheimer’s Day, a display in the Shanghai metro was launched. It garnered over 17 million people walked through the display in 40 days. On World Health Day, we held an online auction. In 5 days, the watch was bid for at 20 times the regular price of an electronic watch.
Though there is no known cure available for this condition, the sooner the disease is recognized and accepted, the better opportunity for slowing its advancement. Bringing diagnostic testing out of the hospital and into everyday life will benefit more people.
Read more: Lost in Time, Found in Cannes!
ABOUT ADFEST
Founded in 1998, ADFEST is recognized as one of the most distinguished international creative festivals in Asia. ADFEST not only raises the standard of creative excellence in the region, it also celebrates the uniqueness of local culture. As a non-profit-making entity, ADFEST believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. This award is listed in the WARC Creative 100 Rankings, Campaign Brief Asia Creative Rankings, and The Drum World Creative Rankings.
www.adfest.com
Lost in Time, Found in Cannes!
