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Introducing dentsu Social Powerhouse

Introducing dentsu Social Powerhouse 电通创意
2024-09-25
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导读：Crafting Brand Magnetic Core to deliver a compelling and engaging brand social marketing strategy.
In today’s decentralized media age, attention becomes a scarcity. With the social marketing landscape evolving, brands are finding it increasingly difficult to manage social media reach while upholding their brand value.

Can the traffic generated by social platforms be leveraged to enhance brand value?

How can the brand generate buzz on social platforms and appeal to diverse audiences?

Can a brand transform into a cultural icon, IP, or a channel?

The Dentsu Creative 2024 CMO Report indicates that the key is to keep the brand’s visibility on social media landscape while building its impact. 

“75% of marketers agree that every touchpoint can and must tell the brand story – from comms to commerce. 88% of CMOs agree it is more important than ever for brands to be part of culture.”

Dentsu Creative partners with brands to navigate the world of social marketing, reclaim their online presence, reinforce brand value, and stimulate new business growth.




By bringing together a team of experts in strategy, creative, content, resource and project management, Dentsu Creative launches dentsu Social Powerhouse. Drawing on our understanding of Internet content, culture, and community ecosystem, as well as our service experience, dentsu Social Powerhouse introduces the concept of Brand Magnetic Core to deliver an effective and engaging brand social marketing strategy.

The Brand Magnetic Core emphasizes the importance of creating compelling social persona that acts as a magnet for attracting attention, inspiring growth in brand value through social marketing.

Dentsu Social Powerhouse pushes for evolving regular social content to mirror a brand from every perspective that revolve around the brand’s social persona. Brands can make a lasting impression by staying true to their identity while being flexible enough to fit into various cultural contexts on different media platforms.






When the social persona is shaped, dentsu Social Powerhouse uses a mix of insight-driven strategies and creativity to craft a magnetic core that allows brands to draw in their initial brand followers. Dentsu offers technical support, resourcing, and the integration of resources from over 200 MCNs across platforms to maximize social buzz, while utilizing its influencer marketing platform ‘CiP’ for data monitoring and conversion optimization.

Interested in crafting distinctive branded social content and communications? Reach out to us for a detailed introduction to the dentsu Social Powerhouse Playbook.

DentsuCreativeChina@dentsu.com



-ENDS-



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电通创意 电通创意（DENTSU CREATIVE），以变革式创意为独特驱动力，以商业为本，追求创意的极致。作为横跨全球120多个市场的创意网络，电通创意为品牌带来整合增长解决方案，为人、企业和社会创造积极影响。
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