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Lost in Time picked up 3 statues at LIA!
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Lost in Time picked up 3 statues at LIA!

Lost in Time picked up 3 statues at LIA! 电通创意
2024-10-09
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导读：Lost in Time, created by Dentsu Creative China team and Jian Ai Elderly Charity Center, took home 1



London International Awards (LIA) has announced the 2024 winners. Lost in Time, created by Dentsu Creative China team and Jian Ai Elderly Charity Center, took home a Silver in the Health & Wellness category and two Bronze statues in the Design and Direct categories. 






LOST IN TIME
SILVER: HEALTH & WELLNESS - Public Service/Charity/NGO
BRONZE: DESIGN - Public Service/Charity/NGO
BRONZE: DIRECT - Out of Home - Instore and Transit

China has the world’s largest Alzheimer’s population, exceeding 10 million people suffering from the disease. The progression of Alzheimer’s is such that the patient gradually becomes less capable of performing basic daily tasks without assistance. Unfortunately, 70% of those impacted miss out on early detection and treatment. Early detection and intervention could help slow down the disease’s progression by 15%.

Presenting Lost in Time, one-of-a-kind artworks created by those suffering from Alzheimer’s.

Through the Clock Drawing Test, we turned the time lost by the Alzheimer’s patients into a display, campaign and real timepieces, offering a window into the distorted world of these patients. 

On World Alzheimer’s Day, a display in the Shanghai metro was launched. It garnered over 17 million people walked through the display in 40 days. On World Health Day, we held an online auction. In 5 days, the watch was bid for at 20 times the regular price of an electronic watch. 

Though there is no known cure available for this condition, the sooner the disease is recognized and accepted, the better opportunity for slowing its advancement. Bringing diagnostic testing out of the hospital and into everyday life will benefit more people.

Thank you to everyone from the creative team and our partners!




ABOUT LIA

Founded in 1986, London International Awards (LIA) has been a global Award for creative excellence in all forms of media growing and evolving its competitions to now include 29 categories. Since LIA’s inception, it has grown into one of the top five international Creative Awards Festivals in the world. 100% owned and operated by women. LIA continues to hold the unique distinction of being the only international award festival owned by a woman and having a full-time staff of only women.

www.liaawards.com



-ENDS-



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电通创意（DENTSU CREATIVE），以变革式创意为独特驱动力，以商业为本，追求创意的极致。作为横跨全球120多个市场的创意网络，电通创意为品牌带来整合增长解决方案，为人、企业和社会创造积极影响。
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电通创意 电通创意（DENTSU CREATIVE），以变革式创意为独特驱动力，以商业为本，追求创意的极致。作为横跨全球120多个市场的创意网络，电通创意为品牌带来整合增长解决方案，为人、企业和社会创造积极影响。
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