The Young Effie is dedicated to identifying and nurturing young talent with a flair for innovation and leadership. Guided by the principle of “practical-driven effectiveness innovation,” the Young Effie Awards are built upon four key pillars that empower the younger generation with critical skills to meet real-world business challenges, positioning them at the forefront of the marketing industry.
The collaboration between the Young Effie and Dentsu Creative reflects a mutual vision for empowering youth and shaping the future of marketing in a youth-driven landscape.
Dentsu Creative, a leading global creative network, uses Transformative Creativity as a differentiating, driving force that brings together its capabilities to deliver the company’s B2B2S (Business to Business to Society) value creation model, generating “Growth Through Good” to positively impact people, businesses, and society in return for the agency.
With operations in over 120 markets globally, Dentsu Creative is well-established in China. By harnessing the collective power of its offices in Beijing, Shanghai, Guangzhou, Nanjing, and Wuhan, we accelerate our ideas through the expertise of unique specialists, offering clients unparalleled access to modern capabilities in innovative brand experiences, social content, public relations, and engagement in sports and entertainment marketing—all supported by next-gen creative, production, and data capabilities.
In its role on the advisory board, Dentsu Creative reiterates its unwavering dedication to empowering youth and staying attuned to trends in youth culture. By harnessing its strengths in business strategy, creative leadership, and its network, Dentsu Creative is ready to collaborate with the Young Effie to create a platform that allows young minds to challenge conventional ideas and discover innovative paths through their distinct perspectives.
We invite universities, businesses, and partners that share our vision to join the 2025 Young Effie Future Leadership Program and help pave the way for young talents. Together, we can drive the ongoing transformation of the marketing industry and place youth power at its core.
ABOUT YOUNG EFFIE AWARDS
The Young Effie Awards is a marketing accolade tailored for students and early-career professionals. Emphasizing “effectiveness,” it is built upon a theoretical framework comprising four essential pillars. By addressing real-world business challenges presented by companies, the Young Effie Awards celebrate innovative marketing solutions that showcase creative business thinking while developing leadership talent with a commercial, diverse, and international perspective.
Unlocking Gen Z 2024 China Focus: A Multi-Dimensional Generation
Insights into Gen Z Future by Chris Chen, China CCO at Cannes
