At the ONE Asia Creative Awards 2024, the creative work Lost in Time by Dentsu Creative was distinguished with five awards.
In the Design category, we earned a Silver award and a Merit, along with two Bronze awards in the Out of Home & OOH Craft category, and one Merit in IP and Product Design.
We would like to thank all those on the creative team and our partners who have played a significant part in this initiative starting from 2017. Our deep appreciation goes to the artists behind these priceless artworks – the hundreds of Alzheimer’s individuals from four senior communities in Shanghai, supported by Jian Ai. This wouldn't be happening at all if it weren't for them.
LOST IN TIME
NONPROFIT ORGANIZATION: JIAN AI ELDERLY CHARITY CENTER
CREATIVE AGENCY: DENTSU CREATIVE
SILVER: DESIGN - Design for Good
BRONZE: OUT OF HOME & OOH CRAFT - Billboards & Transit
BRONZE: OUT OF HOME & OOH CRAFT - Out of Home for Good
MERIT: DESIGN - Posters & Out of Home
MERIT: IP & PRODUCT DESIGN - Products for Good
Presenting Lost in Time, one-of-a-kind artworks created by those suffering from Alzheimer’s.
Partnering with Jian Ai Charity, a non-profit focused on elderly brain health, we carried out clock-drawing test on hundreds of seniors suffering from Alzheimer's. The clock drawings reflected the different phases of early, middle, and advanced symptom advancement.
We turned the clock drawings into an evocative timepiece collection, campaign and exhibition, offering a window into the time lost by those with the Alzheimer’s disease and their distorted world.
On World Alzheimer’s Day, a display in the Shanghai metro was launched. It garnered over 17 million people walked through the display in 40 days.
On World Health Day, we held an online auction. In 5 days, the watch was bid for at 20 times the regular price of an electronic watch.
Though there is no known cure available for this condition, the sooner the disease is recognized and accepted, the better opportunity for slowing its advancement. Bringing diagnostic testing out of the hospital and into everyday life will benefit more people.
ABOUT ONE ASIA
ONE Asia celebrates the best creative work of the year from the Asia Pacific region. Formerly known as One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity. In 2021, it was upgraded to ONE Asia Creative Awards, to celebrate the best creative work of the year from the Asia Pacific region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global spotlight.
The One Club for Creativity exists to support and celebrate the success of the global creative community. Most important, we are a non-profit organization that pours everything we make back into nurturing a more vibrant and inspired global creative community.
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Lost in Time, Found in Cannes!
