Dentsu Creative unveils the 2024 Unlocking Multifaceted Wellness: China Focus, delving into the evolving landscape of healthcare consumption in Chinese market and reimagining multifaceted ways to wellbeing.
This report marks dentsu’s 17th consecutive year of conducting the wellness survey. Building on the findings from “Wellness Trend Watch: General Health Observation” and “5 Archetypes of Wellness,” the latest release offers insights into the diverse mindset and behaviors of Chinese health-conscious consumers.
Discover an innovative strategy to drive successful marketing communication and business growth for brands.
Visit dentsu’s website or click on “Read More” to download the full report.
www.dentsu.com/cn/en/our-latest-thinking
China’s healthcare consumers are showing an increased focus on health compared to the first-year post-pandemic in 2023. There is a shift towards prioritizing stable mental and social relationships, alongside a re-evaluation of what defines health and the saturation of information.
Driven by the Healthy China 2030 policy, the public health awareness and standards are on the rise. In parallel, the dynamic environment has made uncertainty a constant in our lives, leading to the swift evolution of the healthcare market.
The concept of wellness now encompasses nutrition, personal care, mental and spiritual well-being, in addition to physical health, reflecting the diverse and complex health needs of consumers.
The healthcare market is moving into a modern era of General Health, inspiring us to embrace multifaceted wellness in every aspect, at any given moment.
Balancing a busy schedule makes it tough to put in the necessary work to stay healthy. A growing number of consumers are realizing how making small changes to their everyday habits can positively impact their health and well-being.
The three-year pandemic has highlighted for consumers the importance of immunity in preventing the disease and its associated risks.
The virus is outpacing the human body, underscoring the importance of enhancing our immune system to defend against illnesses.
EMBRACE THE TRADITIONAL WISDOM
The rise in interest in ‘prevention first’ post-pandemic is not only reintroducing ‘ancestral wisdom’ to the public eye, but also opening up fresh opportunities for the creative application of traditional Chinese medicine.
The drawbacks of digital technology are becoming increasingly clear, with eye problems now a major concern for China’s health-conscious population and mental well-being.
It has been observed that a number of individuals are looking to disconnect from information overload in order to reorient themselves to the present moment.
EXPLORE ‘NON-MEDICAL’ PRESCRIBING
Social Prescribing refers a solution prescribed by a general practitioner that uses non-medication approaches like exercise, reading, being in nature, engaging in art, and socializing for treatment.
A number of people have convincingly demonstrated their control over their physical and mental well-being through ‘self-prescribed’ remedies.
STEP BACK TO THE COMFORT ZONE
Stop worrying about what's to come, be present in the now, and prioritize your physical and emotional health.
5 WELLNESS ARCHETYPES ANALYSIS
Using the six key trends and survey data, we delve into an in-depth analysis of China’s health consumer groups to gain a better understanding of the market from their point of view.
Within the report, we explore the various health-conscious behaviors exhibited by five consumer groups and their associated archetypes, as well as dentsu’s overarching strategy and ‘prescribing’ for health marketing.
For a more in-depth look at the unique traits of the 5 health consumer groups, click on ‘READ MORE’ to visit dentsu’s website and download the full report.
Feel free to reach out to us with any inquiries.
DENTSUCREATIVEChina@dentsu.com
About DENTSU CREATIVE
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Business Driven, Creatively Obsessed. Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 markets, to offer Integrated Growth Solutions.
www.dentsucreative.com
About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Dentsu, innovating to impact.
www.dentsu.com
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