Britney Pai, the Head of Entertainment for Greater North Asia at dentsu, has been nominated to serve on the MMA China 2025 Board of Directors.
As the Head of Entertainment in Greater North Asia, Britney focuses on harnessing and reshaping dentsu’s ingrained entertainment legacy into a dynamic driver for businesses and brand growth in the region. Using dentsu’s distinct approach and connections in the entertainment sector to facilitate brand interactions within global entertainment ecosystems, crafting a one-of-a-kind brand narrative space and experience through a fusion of creativity, technology, and data-driven insights.
Before transitioning to the GNA role, Britney was the Chief Growth Officer for Dentsu Creative in China, where she designed a growth strategy that was locally focused and globally inclusive. She took the initiative in establishing distinct competencies and growth engines for the local team, such as Entertainment & Sports Creative and Wellness marketing. Britney leads a team that focuses on business growth and marketing communications, working with client service teams and partners across locations to meet business goals and earn reputation accolades for clients and dentsu.
Comprised of over 800-member companies globally and 16 regional offices, the MMA is the marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. MMA SMARTIES is an innovation award that the winners will be recognised and ranked in the RECMA, WARC Media 100 Ranking, and the MMA SMARTIES Business Impact Index.
Visit MMA GLOBAL: www.mmaglobal.com
Visit MMA CHINA: mmachina.cn
We took home 16 accolades from the Greater China Agency of Year!
Dentsu Creative named Creative Agency of the Year at SMARTIES 2024
DENTSU CREATIVE Named Best Creative Agency at MMA SMARTIES 2023
Britney Pai and Guang Cui joined Effie's Sports & Auto Council
Dentsu Creative awarded 8 Agency titles at Effie Greater China 2024
Chris Chen joins the One Show 2025 Gaming Jury
