From Sept 10–13, join us at the Inclusion Conference of the Bund in Shanghai. Dentsu Lab Tokyo team will present a trio of interactive experiences in the Tech Exhibition’s Future Health zone.
Fusing R&D rigor, design imagination, and frontier technology, Dentsu Lab turns smart‑health concepts into lived moments—continuing the journey begun on the 2024 Creator Stage with Hugtics and Flower of Your Mind.
We invite innovators to see, touch, and test the next wave of human‑centered creative tech—and to spark deeper R&D×marketing collaboration.
Phantom Snack
Chew without calories.
Phantom Snack simulates the crunch, texture, and flavor of snacks while you eat nothing—satisfying oral cravings and sparking playful discovery. Try crunchy cookies, salty chips, crisp salads, or imagined “phantom desserts,” and feel how simple chewing can boost cognition and reduce stress.
PHANTOM SNACK DEBUTED AT SXSW 2023
FANTOUCHIE: Generative Haptic AI
Turn words into touch.
FANTOUCHIE converts text prompts into haptic feedback delivered via vibration speakers, recreating real textures—and even imagined surfaces like a “unicorn horn.”
Learn more: dentsulab.tokyo/works/fantouchie-generative-haptic-ai
FANTOUCHIE PREMIERED AT SIGGRAPH ASIA 2024
Kid’s Perspective Lab
See the world through a child’s eyes.
This playful, rigorous lab invites adults to “become kids” to deepen understanding and improve parent child and societal relationships. Experience two interactive studies—Baby Voice and Baby VR—that explore learning from a child’s vantage point.
Learn more: kodomonoshiten.com
Dentsu Lab @ The 2025 Inclusion·Conference on the Bund
10-13 September
Shanghai Huangpu World Expo Park
Technology Exhibition Zone
ABOUT DENTSU LAB
Founded in Tokyo in 2014, Dentsu Lab pioneers projects that combine client growth with social value. Now global—with studios in London, Amsterdam, Warsaw, and India—the lab unites creatives, strategists, designers, and technologists to co create ambitious work with leading academic, art, and tech partners. Over the past decade, Dentsu Lab has pushed creative boundaries, won international awards, and received the THEA Catalyst Award in entertainment.
www.dentsulab.com
ABOUT INCLUSION CONFERENCE
The Inclusion Conference is a global technology summit in Shanghai that gathers entrepreneurs and thought leaders to explore innovation in the age of AI, showcase ecosystem best practices, and discuss innovation-driven growth through finance and technology. The 2025 program—under the theme “Path to Innovative Growth”—features more than 40 insight forums, a Global Thematic Day, over 10 stages, a nearly 10,000 sqm Technology Exhibition, a 5,000 sqm Technology Marketplace, an AI Innovation Contest, a Technology Job Fair, and an Investor Meetup. The conference runs Sept 10 and opens its Main Forum with top business and policy leaders.
www.inclusionconf.com
Algorithms and Blues | CREATIVE TRENDS
