2020 Best Social and Charity Organizations (BESCO), produced by A Better Community (ABC), is in cooperation with Isobar China Group to empower China’s commonweal organizations through digital technology. China’s commonweal participants gathered in Isobar’s Shanghai office to witness the closing ceremony of 2020 BESCO，together with online audiences from Douyin livestreaming.
2020 BESCO has taken a 5-month evaluation from multiple dimensions such as commonweal organization’s internal governance, project operation capability, external fundraising capability and professional opinions. 45 commonweal organizations have been shortlisted as representatives in social influence. BESCO suggests that digitization empowers excellent practices in strengthening organizational governance, developing project operation channels, as well as facilitating the communication of commonweal story-telling.
As a leading global digital agent, Isobar is driven by its mission to transform brands, companies and people’s lives in a digital era powered by creativity. To fulfill this mission in terms of corporate social responsibility, Isobar has launched ‘Isobar Good’, a purpose-led initiative that uses Isobar’s skills, expertise, and methodology to drive measurable social impacts for brands, businesses, and not-for-profit organisations (NFPs). The aim is to achieve the United Nations’ Sustainable Development Goals (SDGs) by working with businesses and brands to drive change. Examples of initiatives include: creating a chatbot to educate tourists about the world’s largest coral reef and launching ‘The New Normal’, an app that helps families navigate their new normal after cancer treatment. China is leading the digitization development of the world. The characteristics of digital technology such as agility, openness, reproducibility, traceability, and fast iteration empower commonweal organizations to provide commonweal products or services faster, better, and at a lower cost with far-reaching influence. In 2020, amid the pandemic, we have also witnessed the advantages of digital tools in many fields such as epidemic statistics, health knowledge, case location, health codes, resource planning, remote learning, remote work, etc.
Isobar China Group collaborates with ABC in BESCO, not only by jointly commending the outstanding commonweal organizations, but by providing opportunities for other hardworking commonweal organizations to learn from the shortlisted ones through the influence of BESCO. Empowered by digital technology, the comprehensive influence of the commonweal industry brand has been continuously improved with the joint efforts of every organization and participant in the industry. The universe of commonweal will become more dazzling because of each shining commonweal planet.
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