Isobar was awarded 2020 Most Effective Agency Network
Isobar was ranked No.1 of “The Most Effective Agency Network” and No.2 of “The Most Effective Agency Office” at 2020 Greater China Effie Awards, awarded with three Silver, two Bronze and five Finalist in categories including healthcare, retail, eCommerce, and marketing innovation. Against our four key pillars - Strategy and Consulting, Brand and Communications, Innovation and Design, and Content Marketing and Management, we delivered innovative integrated solutions for our clients that have created exceptional effectiveness as well as the highest value and honour.
Isobar China Group was awarded 2020 Most Effective Agency Office
“2020 has been a challenging year. But we would like to especially thank our clients for their trust and confidence in our team, which empowered us to innovate and develop cultural experience designs that have created campaigns well recognised by the industry. Look into 2021, we will continue to dive into data to discover more about humanity, and pursue the finest craft and explore innovative ideas never seen before by putting cutting-edge technology into practice, to create great experiences that are consumer-centric.” Said Tammy Sheu, Chief Operating Officer, dentsu creative China & CEO, Isobar China Group.
Please join us in congratulating these award-winning cases and the team with great contributions.
Voltaren X MDL: No Pain In-Games
Healthcare, Silver
Entertainment Marketing – Electronic Game, Bronze
Brand Revitalisation, Bronze
In China, the eSports population has reached over 440 million. However, the pain caused by long time e-gaming has become a new medical concern. As an arthritis pain relief brand, Voltaren has been deeply involved in the traditional sports scene marketing for more than ten years. How can Voltaren leverage the great opportunity to join the emerging eSports industry to raise awareness and boost sales? Voltaren became the first OTC brand cooperated with eSports as MDL’s sponsor brand. First of all, Voltaren turned the Dota magic weapon into a pain relief magic tool “Battle Fury Pain Massager”, instantly closing the psychological distance between itself and the players. Dota’s legendary players and eSports anchors showcased the “Pain Massager” on four major live streaming platforms, which brought 4.9 billion brand impressions to Voltaren. In addition, Voltaren and JD.COM jointly created #JD eSports Day#, successfully converted traffic to actual sales performance. From traditional pharmaceutical sales to eSports arena, Voltaren together with hundreds of millions of players, fight for their love without body pain!
KFC Gaming Bucket
Entertainment Marketing – Electronic Game, Silver
KFC successfully integrated classic arcade games (Pacman, Galaga, Battle City) with various product combinations and China's largest social platform WeChat. They utilized Gaming Commerce value to the max, an outstanding O2O case. The design of gimmicks is interlinked, not only converting gamers into KFC consumers, but engaging gamers into consumption through WeChat penetration and game points, which strengthens Gamer's loyalty.
Christmas Dreaming at KFC
Influencer – Food & Beverages, Silver
During the Christmas season of 2019, KFC brought together top pop star Lu Han and internet celebrity anchor Li Jiaqi telling a heart-warming story that resonated with Chinese young people who are striving for a better life in big cities. KFC Christmas Fried Chicken Shop was “moved” into Li's livestreaming that over 15 million worth of KFC fried chicken were sold out in just 30 minutes. KFC Christmas Fried Chicken Shop has become a hub for more young people, and achieved great success in both brand awareness and sales.
About Effie
Effie is a global non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize the most effective brands, marketers and agencies, globally, regionally and locally through its 50+ award programs across the world and through its coveted effectiveness rankings, the Effie Index. The Greater China Effie Index identifies and ranks the most effective agencies, marketers and brands by analyzing finalist and winner data from 2020 Effie winners and finalists.
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