With a vision to democratise education, DENTSU CREATIVE Mumbai and Vedantu, India's e-learning platform, created The Everything Book to connect disconnected kids with their dreams.
At the 2023 Cannes Lions, The Everything Book won a Bronze Design Lion in Promotional Printed Media category.
A LACK OF ACCESS TO QUALITY EDUCATION
80% of children in rural India don’t have access to quality education.
High-speed internet could fix this, but only 5% of the population has access to it. While infrastructure is being built to connect Indians to the internet eventually, completion dates are not in the immediate future.
Vedantu, India's leading e-learning platform, wanted to democratize education and connect disconnected kids to the opportunities they deserve.
AN ENDLESS LEARNING ENVIRONMENT
The Everything Book was developed by a team of educators, technologists and artists who shared a passion for improving education.
Operating as an internet signal aggregator, this innovation combines weak 2G signals around it to form one strong Hyperspot giving these kids access to Vedantu’s curriculum for free.
The book is a technological device, but also a piece of inspiration.
The pages inside feature four unusual success stories of real heroes with a background similar to that of our rural kids.
Each story has been illustrated in an art form from the same region to inspire young minds, fusing traditional art beautifully with modern-day elements.
With an aim to ensure access to knowledge is shared, The Everything Book were distributed in villages where infrastructure, teachers and textbooks were not available to make education accessible to all.
The Everything Book provided an endless learning environment and makes learning limitless for children.
50K
Hours of Vedantu content has been streamed
900
Kids have learned from The Everything Book
60+
Covering over 60 rural villages across India
37%
Increase in class attendance
FOR FULL STORY, PLEASE VISIT
www.dentsucreative.com/cases/the-everything-book
