Always ready to learn and inspire, Echo Wang has championed PR consulting with more than two decades of experience in strategic, reputation and crisis management.
She joined DENTSU CREATIVE in 2015; her astute leadership is credited with the agency’s commercial growth from stability to scale, solid client partnerships, and a seamless debut of several domestic brands in the international market, all while staying true to the agency’s sustainable agenda. Little surprise then that Echo’s tenure at dentsu is marked by three quick promotions in seven years.
In 2022, despite the Covid curveball, Echo and her team successfully retained 70% of their top 10 clients, including the coveted Master Kong account. New business increased 20% year-on-year, social businesses saw a sharp 38% year-on-year spike and 19% more clients made inroads in the global business compared to the year prior.
The business wins have been instrumental in DENTSU CREATIVE consistently clinching awards at Campaign Asia-Pacific’s Agency of the Year—a bronze for China PR Agency of the Year in 2021 followed by a silver for Greater China Event Marketing Agency of the Year in 2022. At the 18th China Golden Awards for Excellence in Public Relations organized by China International Public Relations Association, Master Kong Noodles’ aerospace science campaign, created by PR Consulting team was awarded Communication in Public Good. The list of accolades continues with the Marketer of the Year title at China’s top industry awards, the Suqin awards, and the team nabbing the Influential Company of the Year at the same ceremony.
“Like any good leader should, Echo gets the importance of DEI. The steps she’s taken to overhaul work culture have resulted in a strong and dedicated female workforce—employee retention rates are up and 79% of all employees are females. A well-known career mentor, she’s known to build effective teams, inspire and encourage colleagues to bring out the best in them.”——Campaign Asia 2023
ABOUT WOMEN TO WATCH GREATER CHINA
Women to Watch Greater China seeks to identify women with inspirational stories, strong business achievements and a passion for driving the industry forward. In the 2023 list, Campaign presented 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China with diverse backgrounds from across agencies, brands, media platforms, and in-house marketing teams. Across the dentsu network, Laurien Lee from iProspect and Jackie Xu from dentsu X are also on the list this year.
