In an ever-changing world, young people should embrace the challenges and brave disruptions. Hold on to your faith and dream and believe in the individual’s power. Grow and shine.”——Jean Lin, Global Chief Culture Officer, Dentsu Group Inc.
DENTSU CREATIVE, in partnership with Fudan University, launched the dentsu Z Camp in 2021 in Shanghai to build an inclusive platform for young college students to unlock their creative passion, enable robust learning of practical skills, and nurture the next gen of talents.
This year, 55 shortlisted young Chinese talents out of over 5000 applications received from more than 400 universities globally joined a 2-day camp held over the 25th and 26th of March in Shanghai.
From collaborative brainstorming, interdisciplinary innovation, and strategic insights to social and experiential designs, the task force members, who specialized in new media, storytelling, visualizing, cultural insights, and social planning, co-created and presented 10 groups of full campaigns in 12 hours that shared the Gen-Zers’ unique perspectives connecting brands to their target communities.
Talents with proven outstanding potential qualified for offers to join dentsu Z. Chris Chen, Chief Creative Officer of DENTSU CREATIVE China and Head of dentsu Z, explained what qualities define dentsu Z.
Dream Big and Make Hands Dirty
Live in Culture and Live It
Leading Instead of Following the Trend
Team Work with the Same Faith
dentsu Z 2021 (picture below)
The dentsu Z 2023 members will diversify this Gen Z creative team, imbuing dentsu with more wonderful ideas and inspirations. As a stronger young pioneering force, the dentsu Z team continues to create connections and experiences for brands and next-gen of consumers.
Discover demand that clients haven't yet thought of, obtain deep insight into brands’ challenges, and proactively make strategic plans and propose solutions.
Trial innovative projects like never before, explore innovative ideas by putting cutting-edge technology into practice, and fearlessly embrace change to bring everlasting power to the brands.
Create deep cultural experiences alongside young consumers and build an ecosystem where history, culture, and trends mix and grow.
Bring insights into reports and real-time columns to inspire brands’ communication with young communities.
Jean Lin
Guest speakers across media, fashion, film, and AI industries, and Jean Lin, Global Chief Culture Officer of Dentsu Group Inc., shared their stories and insights into avant-garde trends, creative execution, innovation, and social responsibilities to inspire these young talents to be forces for good and make an influence.
Lena Yang
Beyond a creative talent, young people need to think about how to be a meaningful inspirer, a purpose driver, and an impactful creator.”
Lena Yang, CEO of WWD China, joined dentsu Z Camp for the second time and shared insights on what makes a real sustainable brand and campaign and how to drive fashion and lifestyle brands to grow from good for ESG through creativity.
Justin Chou
Art meets time. Traditional culture meets creativity and innovation. A dedicated person can turn a stupid idea into something real.”
Justin Chou, Fashion Designer & Founder of JUST IN XX, interpreted how to integrate traditional Chinese styles and culture into haute couture and merchandising that can create new cultures on a global stage.
Chris Tsao
Tell Asian legends with front-tier technologies in visual production to build this continent’s influence in the world.”
Chris Tsao, International Producer & Managing Director of Radical Media, spotlighted how innovations in visual production can break the boundaries for creative storytelling and invent possibilities never before imagined.
Alvin Chiang
As ChatGPT with equal intelligence roars across the industry, future marketers should embrace AI to keep creativity as impactful and effective as before.”
Alvin Chiang, Founder of Vitally AI, pointed out what the burgeoning AI technology means for the creative industry and how the young should respond to it.
Special thanks to our mentors (above): Berial Guo, Judee Hsu, Mack Wu, Vivianne Liu, Winnie Kang.
“I only hope that we never lose sight of one thing—that it was all started by a mouse.” Tan, CEO of DENTSU CREATIVE China quoted the dreammaker of cartoons, Walt Disney, to inspire next-gen creative talents to innovate and chart new executional territory for the future industry and be a force for good.
“Since the launch in 2021, the dentsu Z team has been flexing their innovative muscles to imbue Gen Z’s DNA into DENTSU CREATIVE. We hope the newcomers will continue to create profound cultural experiences and intimate emotional connections between the brand and the next gen of consumers.” CEO of dentsu China, encouraged and welcomed all talents to join the dentsu family soon.
Dentsu Z Camp provides an inclusive collaboration platform for young college students and graduates to unlock their creative passion and nurture the next gen of talents in the creative and ads industries. With the Department of International Cooperation and Exchanges (Office of Hong Kong, Macao, and Taiwan Affairs) of the Ministry of Education as advisor and supported by the Shanghai Municipal Education Commission, DENTSU CREATIVE in partnership with Fudan University launched dentsu Z Camp 2023, co-organized by the Office of Hong Kong, Macao, and Taiwan Affairs of Fudan University and UniYep. Since kick-off, the camp has received over 5000 applications of talents graduated from 400+ worldwide universities and colleges, including Fudan University, Shanghai Jiao Tong University, Communication University of China, Beijing Film Academy, Royal College of Art, Parsons School of Design, Tokyo University of the Arts, and more. 55 applicants were shortlisted for the camp.
DENTSU CREATIVE exists to transform brands and businesses through the power of Modern Creativity which looks to deliver ideas that Create Culture, Shape Society and Invent the Future. Meanwhile, DENTSU CREATIVE offers clients unparalleled access to modern capabilities in Digital Experience, PR and Entertainment, supported by next-gen creative, production and data capabilities. In China, we continue to accelerate our ideas through the power of unique specialists i.e. dentsu Z, dentsu Entertainment & Sports Creative, VeryStar (Connected Creative Commerce), dentsu next, PR Consulting, and D-hub.
