Sino-Japanese Metaverse Collaboration- 大数跨境

电通创意

2023-07-03

导读：Kazuki Tsuburaku joined the Sino-Japanese Enterprise Innovation Cooperation Forum held by Shanghai J

Kazuki Tsuburaku, Chief Experience Officer of DENTSU CREATIVE China, joined the panel of the 6th “Innovation and Co-Creation” Sino-Japanese Enterprise Innovation Cooperation Forum. Assembling approximately 200 senior scholars and industry experts from bilateral governments, universities, research institutions and enterprises, the forum is co-hosted by the Center for Japanese Studies at Shanghai Jiao Tong University and the Consulate-General of Japan in Shanghai.

Themed “The Sino-Japanese Comparison of Web 3.0 and NFT Policies and the Metaverse Economy,” the panel discussion elaborated on the prospective bilateral collaborations in the virtual world.

Exchanged views from Kaz and other entrepreneurs indicated that despite China and Japan having different patterns of metaverse business models, demands, and issues, Japan’s strength in content production of games and animes and China’s leadership in the robot and 5G industries can complement each other. Therefore, diverse business opportunities exist to drive the application and accomplishment of metaverse technologies as well as entertainment IP development.

“While Japanese enterprises hope to pivot and leverage around China’s great market potential in the metaverse, Chinese enterprises could learn the mechanism and management of metaverse copyrights,” said Kaz. “This forum definitely imbues possibilities and impetus for future Sino-Japanese metaverse co-creation.”

The forum also presented metaverse infrastructures, correlated technologies and applied scenarios, spotlighting the openness and compliance in the innovation and practice of China’s Web 3.0, the bilateral regulatory market trends, IoT, Digital Twins and some cases in the metaverse.

The metaverse economy has become a global and epoch-marking topic.

To drive digital transformation in Asia, China has launched the Digital Silk Road Initiative and the Blockchain Information Service Management as part of its virtual-to-real economic strategy and is drafting measures to regulate generative AI. On the other hand, Japan has established a digital chamber, published NFT whitepapers, developed the world’s first regulatory framework for stablecoins, and proposed the blueprint for Society 5.0.

DENTSU CREATIVE is raised in the digital world. Our DNA is a mix of 122 years of heritages around technology, data, innovation, craft and our unique understanding of the media landscape. We exist to transform brands and businesses through the power of modern creativity and to define innovation through modern experiences. Seamlessly connecting the virtual space and the real impact, we lead the change for tomorrow.

-ENDS-

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电通创意电通创意（DENTSU CREATIVE），以变革式创意为独特驱动力，以商业为本，追求创意的极致。作为横跨全球120多个市场的创意网络，电通创意为品牌带来整合增长解决方案，为人、企业和社会创造积极影响。

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