“HOME”
A survey reveals that in China, there are over 400 million people working away from their hometowns, with an annual migration exceeding 60 billion people. With no roots to anchor us, the idea of ‘home’ is fading away.
For 14 million memberships, FamilyMart has been serving as a familiar place where people can always enjoy home-cooked meals at anytime of the year. Over the past two decades, the timeless offerings from FamilyMart are like a shining beacon of deliciousness, catering to customers’ appetite for excellence while offering the best deals.
WELCOME HOME
“In the embrace of the 2800+ FamilyMart stores, 15000 store staff are your trusted family members.”
To mark FamilyMart’s 20th anniversary, singer Mr. Chen Chusheng was invited to craft the theme song and music video ‘Welcome Home’, featuring Chen as a store manager capturing touching moments at the FamilyMart store.
By serving five meals daily, FamilyMart allows everyone to experience the comforting flavours of home and the warmth of family.
Together with more than 15000 store staff, we are rallying customers who have shopped at FamilyMart to taste the homely flavours and rekindle the warmth of home.
What’s more, we’ve prepared a special welcome gift - a selection of 20 products at prices mirroring those from 20 years ago.
15000 store staff turned into vloggers, live streaming to introduce the ‘gift’, promoting FamilyMart’s tasty food and drinks, all set for your visit.
The music video of ‘Welcome Home’ reached over 43.26 million views within a month.
Using the theme song, FamilyMart store managers have crafted a variety of short videos on Douyin that highlight the special connections between the store and its customers.
Home is wherever you are. The FamilyMart welcomes you home.
WELCOME TO FAMILYMART
WELCOME HOME
BRAND
FamilyMart
CREATIVE AGENCY
DENTSU CREATIVE
-ENDS-
TAP TO READ MORE
TCL Global Brand Video 'Unlock It' | WORKS
Here We Are Now | CREATIVE TRENDS
Augmented Humanity | CMO REPORT
THIS IS VERY GREEN Won Grand Prix at ROI Festival｜Dentsu Rocks
Meet Detective Jia, from Intel
A Piece of Me | Cannes Lions Winner
Kaguya by Gucci | Cannes Lions Winner
