TAKE
in panoramic views of the city skyline from the Tokyo Tower and Skytree.
ENJOY
a healing bath to soothe your body and mind at the Hakone hot spring resorts.
SATISFY
your sweet tooth with crafted delicacies inside Kyoto’s authentic dessert shops.
AND
This time, Shiseido, a beauty company championing “BEAUTY INNOVATIONS FOR A BETTER WORLD”, brings Chinese consumers a digital travel guidebook to discover Japan’s scenery, food, hospitality, cosmetic, and stuff.
The “Sightseeing Japanese Beauty” platform, jointly architected by Shiseido and renowned Japanese enterprises and organisations from the tourism, transportation, hotel, and retail industries, aims to rekindle Chinese consumers’ interest in visiting Japan in a post-pandemic era while fostering bilateral cultural communications and boosting an economic recovery.
MEET BEAUTY ON THE ROAD
The COVID-19-related travel restrictions once led to a dramatic decline in outbound travel, and Chinese consumers are gradually losing enthusiasm for visiting destinations, experiencing cultures, and shopping in Japan.
FIVE-BEAUTY
H O S P I T A L I T Y
S T U F F
In addition to official touring strategies featuring the five beauty experiences, the platform also includes personal travel memoirs from influencers.
BRAND
Shiseido Group
CREATIVE AGENCY
DENTSU CREATIVE
