Dentsu Creative China proudly secured 1 Silver and 3 Bronze awards for the unique work, “Lost in Time,” along with 2 Shortlist recognitions.
As a global powerhouse, Dentsu Creative’s teams from Amsterdam, Australia, Canada, China, India, Iberia, the USA, and Japan collectively amassed an impressive total of 7 Gold, 5 Silver, and 8 Bronze awards. Special congratulations go to our colleagues at Dentsu Digital Tokyo, who excelled with their standout campaign, “SATO 2531,” earning two coveted Grands.
LOST IN TIME
NONPROFIT: JIAN AI ELDERLY CHARITY CENTER
CREATIVE AGENCY: DENTSU CREATIVE CHINA
The Clio Awards
BRONZE: Direct - Out of Home
SHORTLIST: Innovation - Design
Clio Health Awards
SILVER: Health Equity
BRONZE: Health Awareness & Advocacy - Creative Use of Media
BRONZE: Health Awareness & Advocacy - Out of Home
SHORTLIST: Health Awareness & Advocacy - Design - Human Centered Design
Presenting Lost in Time, one-of-a-kind artworks created by those suffering from Alzheimer’s.
Partnering with Jian Ai Charity, a non-profit focused on elderly brain health, we carried out clock-drawing test on hundreds of seniors suffering from Alzheimer's. The clock drawings reflected the different phases of early, middle, and advanced symptom advancement. We turned the clock drawings into an evocative timepiece collection, campaign and exhibition, offering a window into the time lost by those with the Alzheimer’s disease and their distorted world.
On World Alzheimer’s Day, a display in the Shanghai metro was launched. It garnered over 17 million people walked through the display in 40 days. On World Health Day, we held an online auction. In 5 days, the watch was bid for at 20 times the regular price of an electronic watch.
Though there is no known cure available for this condition, the sooner the disease is recognized and accepted, the better opportunity for slowing its advancement. Bringing diagnostic testing out of the hospital and into everyday life will benefit more people.
Read more: Lost in Time, Found in Cannes!
ABOUT THE CLIOS
Since 1959, the Clio Awards have celebrated excellence in advertising, honoring bold ideas that drive the industry forward and foster lasting connections within the creative community. As the industry expands and evolves, the Clios have developed programs across sports, music, health, entertainment, and more that adhere to the same criteria and standards, but are tailored to recognize the specific challenges and triumphs of a particular sector.
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Lost in Time, Found in Cannes!
