TCL is recognized today not just for its electrical appliances, but also for its global presence, which is led by the brand philosophy of ‘INSPIRE GREATNESS’.
In our role as TCL’s creative partner, we aim to interpret the brand’s philosophy on a worldwide scale and evoke empathy in the audiences by presenting it in a more distinct and global narrative manner.
OBJECTIVE
Established in 1981, TCL, a Chinese business, has rapidly increased its global footprint.
TCL has embraced a global vision and is now not only a manufacturer, but also a strong social responsibility advocate.
To enable more people to realize their remarkable potential, the brand’s principle of ‘INSPIRE GREATNESS’ must be reshaped in a way that resonates with diverse cultures around the world.
APPROACH
We are oftentimes bombarded by countless pointless amounts of data and messages which make it extremely challenging to comprehend and utilize them. The deeper one learns and studies, the more they tend to shy away from challenges out of fear believing that simply watching something is the same as firsthand experiences.
However, one will never truly understand and unlock their potential until they tap into their innate greatness.
CREATIVE
Acting fearlessly whilst acknowledging the difficulty of certain tasks is the ultimate challenge which is something that humans can easily perceive.
Understanding is one thing, but breaking boundaries and never stopping is how you discover your own possibilities and limitations.
You know nothing about your greatness until you unlock it.
By looking into the unique qualities of individuals within TCL’s collaboration fields throughout the world such as Antarctic research stations, news organizations, African relief programs, the NFL, and sophisticated educational institutions, we are better able to capture the brand’ collective essence.
Knowing all the facts and obstacles is only the beginning; true magic occurs when one dares to confront and overcome them.
Understanding the unpredictable and dangerous nature of her job, the female reporter fearlessly continues to capture and cover novel news knowing that going back home may never be a possibility again.
Especially in the realm of sports, disabilities can oftentimes be a barrier to an athlete’s success; however, despite only having one arm, the athlete wishes to make a name for himself in regard to his skillset/talent rather than his abnormality.
An emergency operation would not be emergent if the operation did not face adversity and limitations of time and resources.
Doctors working across international border acknowledges this aspect of their jobs thus understand that these operations must proceed.
Understanding oneself means realizing the limits of her capabilities stops before those foreign treacherous waves.
Yet, the brave young surfer continues to explore her limits and ride the waves.
The adventurer who explored the Artic alone understands that the only definite notion is the unknown mysterious icy road ahead.
We utilized nuanced audio-visual storytelling techniques within this film to portray the core idea of ‘INSPIRE GREATNESS.’
Our approach entails depicting the quiet moments in the life of TCL users which are accentuated by the use of temporal sound effects, flawless integration between sound and graphics, and finally creative elements that together underscore their adventurous journey.
TCL products within these scenes serve as a constant symbol of reminder to motivate and empower everyone to tap into their extraordinary potential.
BEHIND THE SCENCES
We wanted to acknowledge that the shooting and the production of this film was a treacherous yet an enjoyable adventure for us.
Unwavering in our quest for authenticity, we push for exceptional standard in every aspect of this film.
Not only did we strive for excellence in our visual presentation, but we also wanted to ensure that our storyline is one that appealed and resonated to all around the world.
We wanted to produce detailed visual representation that resonates with the essence of each of the characters.
To add on, we hope that the compelling and nuanced sound design along with the emotional nature of our narrative brings out the sympathetic side of our audiences.
Despite all odds and obstacles, we have managed to bring life upon each of our scenes.
Special thanks to the director and the production crew for their professionalism and excellence. Time was not on our side during this production in Thailand, and it was through the perseverance and dedication of everyone that we were able to ensure its perfection up until the film went live.
Our deepest gratitude towards our TCL clients who have provided us with the chance to experience and understand our greatness.
The beautiful skylight behind a team full of smiles perfectly complements our successful production and journey.
