Dentsu Creative, in partnership with Intel, was awarded Gold in the Print Category at the 2025 AI Advertising Design Awards for campaign “Olympic Flame, Powered by AI.” The campaign was also recognized as a finalist for the Most Popular Work accolade.
The AI Advertising Design Awards (AIAD Awards) represent the forefront of creative excellence, celebrating the transformative synergy between artificial intelligence and advertising. This year’s theme, “Blending Real and Virtual, Unleashing Borderless Intelligence,” champions the continuing integration of AI into commercial creativity, supporting Shanghai’s ambition to become a world-leading hub for technological innovation. Overseen by leading municipal bodies and initiated by Xuhui District together with top-tier enterprises and innovation platforms, the event stands as a benchmark for international industry collaboration.
OLYMPIC FLAME, POWERED BY AI
ADVERTISER/BRAND: INTEL
CREATIVE AGENCY: DENTSU CREATIVE
GOLD: PRINT
As a proud partner of the 2024 Paris Olympics, Intel has collaborated with China Mobile’s Migu live streaming platform to herald a new era in sports technology, fusing contemporary sport and ancient artistry to create a unique, captivating visual dialogue where modern competition meets timeless grace.
Powered by Intel Core Ultra AI PC, we explore the vast treasury of classical Chinese poetry to select verses that deeply resonate with the spirit of Chinese Olympic athletes, reinterpreting these timeless works through the lens of their specific sports disciplines.
Using AIGC, we blend the rich meanings of ancient poems with striking visuals from the Olympic Games, creating timeless artistic representations of pivotal moments infused with traditional Chinese aesthetics.
READ MORE: Olympic Flame, Powered by AI | WORKS
TABLE TENNIS MIXED DOUBLES
The unvoiced tie they shared fortified their resolve against hardships.
WOMEN'S SYNCHRONISED 10M PLATFORM
Unleash your superpower and rise into the clouds like a pair of glorious dragons.
WOMEN’S BASKETBALL
Across the timeline of history, those who reached impressive heights were marked by both unique talents and a relentless spirit of determination.
10M AIR RIFLE
Shoot an arrow through a willow leaf at a hundred paces.
MEN’S 100M BREASTSTROKE
A time will come to ride the wind and cleave the waves, we'll set my cloud-like sail to cross the sea which raves.
MIXED DOUBLES BADMINTON
Teamwork makes the dream work.
ABOUT THE 2025 AIAD AWARDS
The 2025 AI Advertising Design Awards ceremony featured a series of landmark initiatives, including new project signings in Xuhui, the launch of the AI+ Advertising Ecosystem Alliance, and the unveiling of the Xuhui AI+ Digital Advertising Hub blueprint. These transformative milestones highlight the Awards’ dedication to fostering world-class partnerships and accelerating the evolution of the advertising industry—from passive AI adoption to proactive, collaborative innovation. This year, the Awards recognized 117 outstanding achievements, including one Most Popular Award, seven Gold Awards, fourteen Silver Awards, eighteen Bronze Awards, and seventy-seven Excellence Awards.
www.aiadawards.cn
