春节前外贸催单技巧及领英开发客户应对策略
针对不同客户群体制定年终有效催单方案
随着年底临近，这是外贸人争取订单的关键时机。本文总结了几种实用的年终催单方法，并提供英文邮件模板供参考。同时提醒大家，中国大陆访问领英(LinkedIn)已被跳转至职场版，导致客户开发受限。
➤ 对于已成交的老客户
主动联系老客户询问是否有新的订单意向，并提醒他们春节假期影响物流时间，建议提前下单。
Dear ***Wish you a nice day.
Do you have any new inquiry? As you know, we will have Chinese New Year holiday at the end of January, and logistics companies usually stop deliveries about 15-20 days before the holiday. For nearly one month, we won’t be able to deliver cargo to the port, so we suggest you place your order early.
Looking forward to your early reply.
Best Regards
➤ 对于已经寄样品的客户
跟进样品反馈情况，并确认客户是否有采购计划。
Dear ***Have a nice day.
Have you tested the sample we sent? Any feedback?
Do you have any plan to buy this product?
If you need any help, please contact us freely.
Best Regards
➤ 对于很久没有采购的客户
询问客户是否因产品线变化或产品质量问题而停止合作，请求提供更多反馈。
Dear ***Have a nice day.
Long time no news from you. It's been almost half a year since your last order.
Do you have anything to consider, or did our product have any problem? Did you change your product line?
Please tell us more.
Your early reply will be appreciated.
Best regards
➤ 对于一直询价但未下单的客户
建议客户提供更多需求细节，或安排再次寄送样品测试，并引导其考虑下单可能性。
Dear ***Wish you a nice day.
This year, you’ve made many inquiries but haven't placed an order yet.
How about we send another sample for testing? This could also be a good opportunity for you.
Best Regards
➤ 对于潜在意向客户
以年终感恩回馈为主题，突出优惠力度鼓励客户下单。
Dear ***2021 is about to pass. Thank you very much for your support and trust in our company,
while there are some small regrets that I still have a short distance to reach my annual target.
It would be very helpful if you can place the order before the end of the year, and I will do my best to offer you incentives (e.g., 2% discount, gift).
Meanwhile, if you decide not to proceed, please let me know what needs improvement or share any valuable suggestions. Either way, I am committed to serving you well.
Thank you again for your trust and support. Let’s continue working together towards a more glorious future.”
Best Regards
➤ 对于不确定有没有意向的客户
试探性跟进，强调工厂停工期和订单堆积可能，建议客户尽早沟通订单安排。
Dear ***Hope everything is going well.
We are coming up to the Chinese New Year holiday period [Feb 1th to 18th, 2021]. During this time, the factory will be closed.
If you have any order requirements now or after the holiday, we hope you can communicate with us as soon as possible. Orders placed during the holiday often pile up afterward, so to ensure smooth processing, please get in touch ahead of time.
Best Regards
在春节期间利用宝贵的时间根据不同客户的具体情况精准发邮件，不仅有助于冲刺年底订单，也利于为明年的业务打下基础。