一份深度的信任，往往源于过往默契的沉淀。继维迈VCAN为佳农集团打造的集团办公空间荣获“国优奖”——2021-2022年度第二批中国建筑工程装饰奖之后，基于这份坚实的信任基础再度携手：全新的佳农集团品牌展示中心应运而生……
A profound trust is often built upon a history of partnership. After the group office space created by VCAN for Goodfarmer Group was honored with the 2021–2022 Second Batch of China Construction Decoration Awards, the two parties have once again joined hands on this solid foundation of trust. Thus, the new Goodfarmer Group Brand Exhibition Center has come into being.
面对如何呈现一个跨越全球的生鲜食品供应链企业的宏大故事这一课题，维迈VCAN团队摒弃了传统的陈列方式，从佳农的农业根基中提炼出“一颗种子的旅程”作为核心叙事。
When faced with the challenge of presenting a grand story of a global fresh food supply chain enterprise, the VCAN team abandoned the traditional presentation methods and extracted "The Journey of a Seed" from Goodfarmer Group 's agricultural foundation as the core narrative.
▲效果图 ▼实景图
整个展示空间依此脉络，分为“种子·佳味溯源”、“生长·自然田园”、“绽放·阳光滋味”、“萃取·味蕾甘霖”四大连贯篇章。从追溯集团2002年创立初心的“佳农红”空间，到展现蔬菜、水果业务全球布局与自然本味的沉浸式区域，再到聚焦饮料板块创新升华的尾声，设计以平实而清晰的空间语言，将“从田间到餐桌”的产业链与“佳誉全球，农泽四方”的品牌理念，转化为一段可感知、可沉浸的体验旅程。
The entire exhibition space is organized according to this theme, divided into four consecutive chapters: "Seeds - Origin of Delicacy", "Growth - Natural Countryside", "Blossoming - Sunlit Flavor", and "Extraction - Sweet Rain for Tastes". Starting from the "Goodfarmer's Red" space, which represents the founding aspiration of the group in 2002, to the immersive area that showcases the global layout and natural essence of the vegetable and fruit business, and finally to the conclusion that focuses on the innovation and elevation of the beverage sector, the design uses plain and clear spatial language to transform the "from field to table" industrial chain and the brand concept of "Global Renown, Universal Nourishment." into an experience journey that is perceptible and immersive.
为使这个品牌窗口能持久焕发生命力，维迈VCAN在该中心集成了实用的智慧内核。通过智能中控系统，展厅可实现设备的一键管控与多模式切换；而内容管理系统则支持展陈内容的在线远程更新，确保了展厅信息能与佳农集团的发展同步“生长”，以可持续的运维方式，长期服务于品牌沟通。
To ensure that this brand window can maintain its vitality for a long time, VCAN has integrated a practical intelligent core into this center.Through the intelligent control system, the exhibition hall can achieve one-click control and multi-mode switching of equipment;while the content management system supports online remote updates of exhibition content, ensuring that the exhibition hall's information can "grow" in sync with the development of Goodfarmer Group, and providing long-term service for brand communication through sustainable operation methods.
从荣获国优奖的办公空间，到如今落成的品牌展示中心，维迈VCAN与佳农集团的合作，是一个从“内部建设”到“对外表达”的持续深化过程。不仅是佳农企业形象的一次重要升级，更是双方基于专业信任与共同追求所结出的又一枚务实果实。维迈VCAN始终致力于用可靠的专业能力与用心的理解，将客户的品牌故事，转化为历久弥新的空间语言。
From the award-winning office space to the current completed brand exhibition center, the collaboration between VCAN and Goodfarmer Group is a continuous deepening process from "internal construction" to "external expression". This is not only an important upgrade of Goodfarmer's corporate image, but also another practical fruit borne by both parties based on professional trust and common pursuit. VCAN is always committed to transforming the brand stories of clients into timeless spatial languages through reliable professional capabilities and meticulous understanding.
以终为始
创造数字文博 · 智慧文旅
从『 原宇宙 』到『 元宇宙 』的无限可能
"Starting with the end in mind."
VCAN, More Than Museum……
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《中国品牌故事：留住城市的记忆》
· 浙江省文物保护利用协会文物数智化与博物馆发展专委会会员
· 香港理工大学数字科技创新实践基地
· 上海视觉艺术学院产学合作教育基地
· Digital Technology Innovation Practice Base of The Hong Kong Polytechnic University
· Industry-Academia Cooperation Education Base of Shanghai Institute of Visual Arts
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