东风调整墨西哥市场布局 Dongfeng shifts Mexico strategy, reaches 30 outlets in 20 states

中国第四大汽车制造商东风汽车调整了其在墨西哥的市场进入策略，通过与Motornation的合作，利用其成熟的经销商网络进行车辆分销。该协议使东风汽车能够在墨西哥20个州的30个销售点开展业务，从而充分利用现有的销售和售后服务基础设施。

Dongfeng Motor, China’s fourth-largest automaker, has revised its market entry strategy in Mexico through a partnership with Motornation to distribute vehicles via an established dealer network. The agreement provides access to 30 sales points across 20 states, allowing Dongfeng to leverage existing infrastructure for sales and aftersales services. 

东风墨西哥总裁Eduardo Martínez表示：“通过此次合作，东风希望尽快实现全国范围的网络覆盖，让所有客户都能安心享受售后服务。”他还补充道，Motornation的专业技术使其成为“售后服务领域的领导者，能够提供强大的客户支持”。东风墨西哥期望此次合作能够加速市场渗透，同时降低自建网络所需的资金投入。

“With this alliance, Dongfeng seeks to achieve nationwide network coverage as soon as possible so that all customers have certainty regarding aftersales service,” said Eduardo Martínez, president of Dongfeng Mexico. He added that Motornation’s expertise positions it as “a leader in aftersales service, providing strong customer support.” The company expects the partnership to accelerate market penetration while reducing the capital requirements of building a proprietary network.

中国乘用车协会的数据显示，2025年中国向墨西哥出口的汽车数量将达到625,187辆，超过预计的406,349辆的销量，这意味着库存将超过20万辆。这一缓冲库存有助于缓解关税影响，并在短期内维持价格稳定。

Data from the China Passenger Car Association show 625,187 vehicles exported from China to Mexico in 2025, exceeding estimated sales of 406,349 units, leaving over 200,000 vehicles in inventory. This buffer helps mitigate tariff impacts and maintain pricing in the short term.

业内人士预计，关税在2026年上半年对价格的影响有限。墨西哥汽车经销商协会主席Guillermo Rosales指出，2025年底的库存储备帮助企业应对了成本压力。

Industry representatives expect tariffs to have limited effect on prices during the first half of 2026. Guillermo Rosales, president of the Mexican Association of Automotive Distributors, noted that stockpiling in late 2025 helped companies manage cost pressures.

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