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SANYOU x Fenjiu: Elevating Baijiu Cocktails at The Shard

SANYOU x Fenjiu: Elevating Baijiu Cocktails at The Shard 诚国际贸易有限公司CHENG INTL
2026-02-12
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导读:An unforgettable night with Cheng International at GŎNG, The Shard.


Hope & Sesame, ranked No.29 globally,  No.7 in Asia and The Best Bar in mainland China on The World’s 50 Best Bars 2025, has become a leading name in Asia’s contemporary bar scene. Cheng International, on behalf of Fenjiu International, invited the founder of SANYOU from Hope & Sesame, Bastien Ciocca, together with Aaron Ao of SANYOU at The Living Room Bar, The Silk Lake House at Hangzhou Shangri-La, to travel from China to London for an immersive baijiu masterclass and guest shift.



The baijiu masterclass opened in the Shangri-La Hotel’s high-level event space. Drawing on his dual perspective as a long-term China-based operator and bartender, Bastien shared insights from his bar ventures across Guangzhou and other cities, outlining practical ways baijiu can be integrated into contemporary bar systems. He moved fluidly between flavour analysis, cocktail development and commercial positioning, distilling “baijiu innovation” into a coherent, transferable approach rooted in hands-on experience.



Momentum then carried seamlessly into GŎNG on the 52nd floor. As night fell over London, attention shifted to the bar, where Fenjiu cocktails took centre stage, pouring ideas discussed earlier on the masterclass directly into the glass.



Framing their work around contemporary interpretations of Eastern flavours, the two bartenders built six distinct cocktails on Fenjiu 10YO and Fenjiu Fen Chiew Brown, each prompting lively discussion among guests.



“Emerald Mountain” was described as drawing baijiu’s strength into a lighter frame of bubbles and balanced acidity; “Bamboo Shrimp” surprised many with its contrast—aromas hinting at savoury prawn, followed by notes of green bamboo and bergamot on the palate. Meanwhile, the house signature “Moli-Tini” stood out for its restrained structure, using jasmine to amplify Fenjiu’s pure, clean aroma. Many guests tasted their way through the full line-up, noting that the evening reshaped their understanding of how seamlessly baijiu can integrate into Western cocktail frameworks.



As night settled over London, the high-altitude bar moved into its most animated phase. The counter remained crowded, orders for Fenjiu cocktails continued without pause, and all 180 drinks prepared for the evening sold out. Shakers moved in constant rhythm as glasses were garnished and served in quick succession, the sound of ice and conversation filling the space.


Notably, many of those ordering were not registered attendees but Shangri-La hotel guests drawn in by the atmosphere at GŎNG. After trying a first round out of curiosity, several returned for more. Their response offered a clear indication of Fenjiu cocktails’ appeal within a contemporary European bar setting.



Beyond the skyline stretching beneath The Shard, what lingered most from the night was the presence of Eastern flavour carried through a distinctly London setting—baijiu finding its place, confidently and naturally, within the city’s evening rhythm.


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诚国际贸易有限公司CHENG INTL
诚国际贸易有限公司是一家在欧洲主要经营中国高端白酒的进出口贸易公司。我们用历史与文化、酿造与工艺、音乐与美食,让欧洲人真正的了解中国白酒文化的魅力。尽心尽力为中国高端白酒海外市场做好先锋。
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诚国际贸易有限公司CHENG INTL 诚国际贸易有限公司是一家在欧洲主要经营中国高端白酒的进出口贸易公司。我们用历史与文化、酿造与工艺、音乐与美食,让欧洲人真正的了解中国白酒文化的魅力。尽心尽力为中国高端白酒海外市场做好先锋。
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