To celebrate the Chinese New Year, Cheng International, on behalf of Fenjiu International, introduced bespoke Fenjiu cocktails to this splendid fashion launch centred on Eastern-inspired design.
Founded by its eponymous designer, British luxury millinery brand Victoria Grant is known for its handcrafted, theatrical designs, combining avant-garde ideas with traditional British Millinery. Her works have been worn by artists including Madonna, Beyoncé, Rihanna and Lady Gaga, and are frequently seen at major cultural occasions including the Royal Ascot.
Partly drawing on Chinese references, the brand presented its latest collection at CoOc. The evening, produced in collaboration with Reed Breckenridge and photographed by Diana Gomez, combined fashion presentation with interactive experience.
More than 150 guests attended, including leading figures from the British fashion industry and prominent social media influencers. Victoria Grant’s first Collars & Cuffs collection was unveiled in an interactive setting, inviting guests to try on the sculptural pieces alongside the brand’s signature hats. Subtle Eastern elements in selected designs highlighted a dialogue between Chinese cultural references and contemporary fashion.
The bespoke Fenjiu cocktails presented by Cheng International quickly became a highlight of the evening. Vege Tseng, runner-up of the Fenjiu Cocktail Competition at Nightjar, was invited to showcase three signature serves crafted with Fenjiu Fen Chiew Red and “Silk Road” Fenjiu Rose, adding a refined flavour dimension to the “Year of the Fire Horse” celebration.
Among the cocktails, Rose Garden was praised by guests for its lasting appeal. Fenjiu Rose’s floral and fruity notes unfolded naturally, "light yet full-bodied," perfectly complementing the elegant, joyful atmosphere of the runway.
As Vege’s signature creation and the Fenjiu Cocktail Competition’s award-winning entry, Rooibos Tea stood out for its distinct Eastern character. Its golden hue and layered notes of tea, botanicals and fruit invited guests to pause and savour, blending taste and visual appeal to evoke the cultural essence of Chinese traditions.
The three Fenjiu cocktails were widely praised, and were all sold out by the end of the evening.
Beyond the cocktails, Fenjiu’s distinctive bottle design also caught the attention of fashion experts. The bold red of Fenjiu Fen Chiew Red stood out under the lights; the soft pink tone of the “Silk Road” Fenjiu Rose conveyed quiet refinement; and the blue-and-white detailing of Qinghua Fenjiu created a striking contrast against statement-making eveningwear.
Guests posed with the bottles alongside Victoria Grant’s works, creating visually distinctive cross-industry moments that resonated on social media. Fenjiu transcended the idea of just a drink, and positioned itself alongside contemporary fashion as a defining visionary moment.
