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很多销售发现自己的开发信发出去之后都石沉大海。为什么?从某种程度来说,这取决于潜在客户是否愿意打开,打开后是否感兴趣,是否愿意与你联系。我们想要老外打开这封邮件,就得了解他们的喜好,对症下药。以下11封开发信模版是他们认为较好的“开发信”,一起来看下:
首先需要了解的是,这些受欢迎的开发信模版的共同特征:
标题:瞬间“吸睛”
其他:相关认证、相关经验
Offering business value
提供业务价值
{CONTACT.FIRSTNAME}
In working with other <<INSERT INDUSTRY OR POSITION>>, one of the key issue they're struggling with is <<INSERT KEY ISSUE>>
This past year we helped numerous companies to <<INSERT BUSINESS DRIVER>>, resulting in <<MONEY SAVED, REVENUE ADDED, PRODUCCTIVITY INCREASES>>.
If this is something you're challenged with too, let's set up a quick call. I have some idesa that might help.
All the best,
{CONTACT.OWNER_NAME}
Asking the right questions
提供正确疑问
Hello {name}
What would it mean to your topline revenue if you saw a 70% increase in contact rates, 50% improvement in closes, and 40% increase in quota-hitting sales reps?
Let's find a few minutes to talk about how InsideSales.com is providing these results to our clients.
I'm avaiable tomorrow {insert 2 times you're available}. Can we sync up?
Providing advice
提供建议
Hey {Prospect},
Your website's design is absolutely brilliant. The visuals really enhance your massage and the content compels action. I've forwarded it to a few of my contacts who I think could benefit from your services.
When I was looking at your site, though, I notices a mistake that you've made re:search engine optimization. It's a relatively simple fix.
Would you like me to write it uo so that you can share it with your web team? If this is a priority, I can also get on a call.
Regards,
{Your name}
此外,针对性的发送邮件比群发邮件的回复率高很多,所以尽量避免“群发”。
Showing a connection
展示联系
Subject line:{Company Name}+{Your Company}
Hi {name}
My name is {name} with {Your Company}. We help {specific company type} with {one liner}.
I wanted to learn how you handle {thing your company handles} at {Company Name} and show you what we're working on.
Are you available for a brief call at {time options}.
[Your name]
整个邮件可以说是面面俱到。而且我们还应该注意到,这些邮件基本都保持在100字以内。
Referred outreach
推荐
Subject line: Terry Fisher says you're interested in better lead gen strategies
{name},
Terry Fisher told me today that you two were talking about how tough it is these days to get new leads in the door. It's a big inssue that all consulting companies face right now.
After looking at your website and registering for your white paper, I have some thoughts regarding where you may be losing people in the process.
And, I've got some ideas you can implement fairly easily that should have a positive impact on lead conversion rates.
Let's schedule 30 minutes to talk some more about this.
Regards,
这封邮件的重点在于邮件中提到的人名,千万不要忘记。显然,潜在客户跟这个人是认识的。推荐后的客户成交率高达70%,如果你想发送这一类型的开发信,不妨试试这个模板。

Full transparency + social proof
坦诚+认证
Hi(CONTACY.FIRSTNAME),
I'll be honest, this is not "another sales pitch" from (YOUR COMPANY NAME), I'd like to send you a 2minute demo video of (VALUE PROP): (VIDEO LINK)
We are (SOCIAL PROOF - WHO'S YOUR INVESTORS, HOW MUCH HAVE YOU RAISED?)and our key customers include (VANITY CUSTOMERS),ect.
One of our core value props is"(VALUE PROP TAGLINE)"and we would like to offer everyone a 1-on-1 with our Customer Success experts to simply discuss best practices(VALUE PROPS).
Who is the best person to speak with about? (Let us know if there's someone else who heads up those efforts.)
All the best,
CONTACT.OWNER_NAME
我们发现这封邮件比其他邮件内容要长,但效果仍然是很好的。因为它涵盖的领域非常多,也非常适合那些“难搞”的客户。所以不妨试试。
Striking whilst the iron is hot
趁热打铁
Hi (CONTACT.FIRSTNAME)
You recently visited our website and downloaded <<INSERT CONTENT PIECE>>. Did you downlaos the piece just to learn more about <<TOPIC OF CONTENT PIECE>>? Or, are you looking for a cost-effective solution to <<TOPIC OF CONTENT PIECE>>?
I actually did some research on {!Lead.Company}and have the following
tips:
-<<INSERT TIP>>
-<<INSERT TIP>>
Have you thought of doing this?
All the best,
CONTACT.OWNER_NAME
而你主动出击,提出正确有效的建议,那么自然能在潜在客户的邮箱中脱颖而出。这还会让对方觉得你很有礼貌,采购商往往都非常开心能收到这样的邮件,因为这对他们而言不是“促销”,而是“价值”。
Adding bullet points
划重点
Hi (CONTACT.FIRSTNAME),
I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them]:talked to a colleague, saw your company,etc].
[Name of company]has a new platform that willhelp (your team at)[organization name].[One sentence pitch of benefits]. We do thidd by:
Benefit/feature 1
Benefit/feature 2
Benefit/feature 3(optional)
Let's explore how[name of your software]can specifucally help your business. Are you avaiable for a quick call[time and date]?
Cheers,
{CONTACT.OWNER_NAME}
Picking on pain points
抓住痛点
Subject: Bookkeeping sucks, let us handle it.
{name}
Bookkeeping sucks, and you have a business to run.You created CompanyName out of a passion for doing something great,unique,and game0changing.
Not to spend your limitless talents and limited time on day-to-day bookkeeping tasks.
Acuity Complete's bookkeeping professionals want you to focus your time and efforts on growing CompanyName into an empire; not worrying about whether your books are reconciled correctly.
If your core business conpetency isn't bookkeeping, let's talk. I'd love to find out more about CompanyName and how we can help eliminate this headache for you.
Do you have any current issues that we can help answer?
Cheers,
{CONTACT.OWNER_NAME}
这封邮件是关于抓住客户痛点并提供解决方案的。通常业务员在推销产品的时候,总是会“自卖自夸”,但却很少有人能说出为什么自己的产品适合客户的公司。
这封开发信采取了不同的方式,它涉及到潜在客户如何经营业务,为什么项目没有进展,问题出现在哪里,并且最终提出一个可行的解决方案。
需要注意的是:在使用这个模版套在你的产品和潜在客户身上时,关键是告诉他们可以帮他们节省多少时间和成本。
此外,要注意主题行的文字长度,从上面的图标我们发现,当涉及标题时,字数很重要,它会直接影响邮件的打开率和点击率。
The power of ten
十倍效果
Subject:10x{conpany}[result]in ten munites?
Hello {name},
I have an idea that I can explain in 10 minutes that can get{company}it's next[100 best clients].
I recently used this idea to help our client {competitor}almost triple their monthly run rate.
{name},
Let's schedule a 10minute call so I can explain. When works best for you?
Cheers,
{CONTACT.OWNER_NAME}
Quick follow up
快速跟进
Hello {name},
I'm writting to follow-up on my email. I didn't hear back from anyone on the team. If it makes sense to talk, let me know your calendar looks.
If not, who is the appropriate person for me to talk to?
Thanks for your help.
{CONTACT.OWNER_NAME}
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