In mid July, Chairman Haoduobao Geng went to the African continent to conduct inspections and market development in countries such as Angola, Ghana, and Nigeria. This trip to Africa not only expanded the company's international market, but also built a new bridge for China Africa economic and trade cooperation.
The biggest feeling brought to the inspection team when they set foot on the African continent was the "subversion of cognition". Unlike many Chinese people's stereotype of Africa as "remote, backward and high-risk", Angola has a pleasant climate, clean environment and good security, which completely subverts the previous imagination of this country, creating favorable conditions for the development of small commodity markets.
In Angola, Chairman Geng highlighted the company's "whole store export" model and various small commodities integrated with industry and trade. This model has become Haoduobao's killer move in expanding international markets. It not only provides products, but also offers a complete set of store operation solutions, greatly reducing the entrepreneurial threshold for overseas partners and becoming Haoduobao's core competitiveness in expanding international markets.
In Ghana, Chairman Geng attended a local promotion event and provided a detailed introduction to Haoduobao's products and cooperation model. The on-site response was enthusiastic, and local merchants showed a strong interest in the cost-effective "two yuan store" model. Although Ghana's per capita income is not high, its consumption level is relatively high, providing a huge market space for high-quality and affordable small commodities.
Chairman Geng conducted in-depth research on the market environment, consumer habits, and competitive landscape in Nigeria. Despite facing challenges such as inadequate infrastructure and high logistics costs, the country's large population base and continuously growing economic volume still present broad prospects for the small commodity market.
The most substantial achievement of this inspection is that Chairman Geng has decided to establish a long-term operating base in the Angolan market. It is reported that the company has established an overseas company in Angola and will gradually open 7 direct stores. The first direct store will cover an area of 1300 square meters, and a supporting overseas warehouse of 2000 square meters will be built. The company will adopt a ground push direct sales model and gradually expand its market coverage from point to area in the future. Secondly, preliminary contacts have been established with local business partners. Many African businessmen who are familiar with Haoduobao company but have not been to China have made appointments to meet with Chairman Geng after learning about his inspection in Africa. These merchants who have made appointments for negotiations hope to deepen their cooperation with Haoduobao company and operate and expand small commodity stores through joint ventures.
This inspection has achieved two substantial breakthroughs: firstly, establishing a long-term operating base in Angola: the company has set up overseas subsidiaries in Angola and plans to gradually open seven direct stores. The first flagship store is expected to open at the end of August, with a business area of 1300 square meters and a supporting overseas warehouse of 2000 square meters. It will adopt a "ground push" direct sales model and gradually expand market coverage in the future. The second is to establish extensive cooperation links: During the inspection period, many African businessmen who were interested in the Haoduobao brand but had not yet visited China made appointments to meet with Chairman Geng for negotiations. They expressed a strong willingness to deepen cooperation, jointly operate and expand small commodity stores through a joint venture model.
This trip to Africa is a crucial step in Haoduobao's internationalization strategy of "going global". By establishing close cooperative relationships with local partners, the company can more effectively integrate into the local market, reduce operational risks, and ultimately achieve mutual benefit and win-win results, opening a new chapter for China Africa small commodity trade.
