《穆达》创始人马丁·穆迪：海南离岛免税发展前景广阔

CHINA. The Moodie Davitt Report Founder & Chairman Martin Moodie has underlined the bright prospects for Hainan’s offshore duty free sector in a major film interview with market-leading media title Hainan Daily.

Moodie was speaking after the recent annual summer celebration event for Maison Margiela Fragrances at the cdf Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan province, a collaboration between L’Oréal Travel Retail Asia Pacific and China Duty Free Group (CDFG).

Asked about the event, Moodie commented: “I think the fact that Maison Margiela has held this event for three years in a row is a statement in itself.

“It’s a statement about the brand, of course, and its belief in the travel retail and duty free market in Hainan, in particular, and China in general.

“But it’s also very interesting to watch the fact that fragrances as a category – especially niche fragrances in China – has grown so fast. And that simply wasn't the case ten years ago. So I think it's a tremendous investment and innovation by L'Oréal Travel Retail and Maison Margiela. And I believe it’s a great thing for the industry.”

Moodie noted the growing importance of pop-up stores to brands and retailers in Hainan, noting: “I think pop-up stores have become almost a permanent part of the travel retail landscape. It's a way to give a brands special emphasis over a shorter period of time.

“You can try out new brands, or you can bring in a new launch or seasonal promotion from an established brand. So all the brands now are looking to use pop-ups as part of their promotional efforts.

“What’s interesting, of course, is that they are really centering so much on Hainan. Hainan has been the epicenter of the travel retail industry over recent years, especially during the Covid crisis. So it’s really important that Hainan was a beacon of light when the rest of the world was plunged into darkness.”