
圣地亚成立于1997年,一家专门从事以潮绣为代表的中国非物质文化遗产项目市场推广和产业开发的综合型企业。主要从事艺术品、刺绣和服装设计的生产和销售,其完美的产品设计融入了中国传统文化和潮州刺绣艺术特质。
圣地亚公司进入刺绣市场经取得了显著的成绩:
2012年到2014年合并营销售收入和税息折旧及摊销前利润的复利年增长分别达到了37%和99%.
圣地亚先后获得了“中国驰名商标”和“广东省著名商标”等殊荣。 2003-2006年获得了“创新奖”和“认可潜力奖”。2010-2011年度中获得中国纺织服装专业市场联盟颁发的“中国服装成长品牌奖”。
2007年圣地亚与中国著名的纺织品研究和培训机构,北京服装学院建立了合作关系,共同参与潮州刺绣的研究与教学。
2007年获得中国纺织服装市场联盟颁布的服装800强,2013年广州白马服装市场有限公司颁布的十佳品牌之一。
圣地亚拥有一支专业团队,内部使用ISO质量管理体系及现代化企业管理体系ERP管理软件,线上线下销售双管齐下。公司还与国家级工艺大师及高等服装院校强强联手,产学研同步发展,高新技术与潮绣文化资源相结合,使圣地亚的潮绣产品拥有在业内无法比拟的竞争优势,也为超值利润回报奠定坚实的基础。
为了推动企业在未来的的同业竞争中实现更高的增长,管理团队策略包括公司品牌市场营销和推广、建立新的销售渠道和消费客户群、筹集资金来提高扩大生产能力
通过建立圣地亚自营“品牌形象”专卖店来独家销售圣地亚的产品。公司计划在以下城市建立旗舰店:
西安-中国丝绸之路的中心;
澳大利亚的悉尼和加拿大的多伦多
顺应智能手机发展趋势建立电商平台销售渠道,包括移动终端消费平台WeiStore,满足日益增长的网上购物的需求以及吸引更多的年轻消费者。
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