As cooperation with countries involved in the "Belt and Road" initiative continues to deepen, Chinese enterprises are increasingly focusing on expanding into overseas markets. The Middle East has become a significant destination for companies' international market layout. To help Shenzhen enterprises better grasp the development opportunities in the Middle Eastern market. Yuehai Sub-district Office and Huawei Cloud Startup Program, organized the event of Benefiting Enterprises Going Global and Exploring in the Middle East --- Chinese Enterprises Going Overseas Exchange. The event aims to comprehensively address various risks related to early-stage planning and actual implementation of international expansion through market experience and compliance management strategies sharing.
伴随与“一带一路”国家合作的不断深入，中国企业愈发重视海外市场拓展，中东地区以其独特的商业环境和发展潜力，成为企业“走出去”海外市场布局中的重要一站。为帮助深圳企业更好地把握中东市场的发展机遇，粤海街道携手华为云初创生态，开展"益企出海，逐浪中东"中企出海交流活动，通过与会嘉宾的市场经验分享和合规经营策略，全方位解答企业实际出海前期规划和实际落地的诸多疑问。
1
Technology - Accelerating Global Expansion
技术赋能，加速出海
Derik Guo, Huawei Cloud Startup Program Director, shared insights on the Middle East region under the theme "Driving Innovation with Technology, Accelerating Entrepreneurship with Ecosystem". Using actual projects implemented in the Middle East as examples, he introduced how enterprises can leverage advanced cloud platform technology and comprehensive full-cycle enablement to achieve low-cost cloud adoption and cloud-based innovation. Additionally, Mr. Guo highlighted the enormous potential of the Middle Eastern market from perspectives such as the scale of sovereign funds, the development of the digital economy and the Internet, and the size of the SME market. His insights greatly inspired representatives of enterprises intending to expand into the Middle East.
交流会上，华为云计算技术有限公司全球初创生态发展总监郭奕围绕“以技术驱动创新，以生态加速创业”中东区域洞察分享，以在中东实际落地的项目为例，为参会企业介绍如何通过先进的云平台技术和扎实的全周期赋能，实现低成本上云和云上创新，为出海中东提供技术支撑和资源协同，帮助企业持续成长。同时，郭奕先生也从主权基金规模、数字经济及互联网发展和SME市场规模等角度指出了中东市场所蕴藏的巨大潜力，助力企业高效开拓海外市场，给意向出海中东的企业代表们带来了巨大的鼓舞。
2
Compliance - Steady Overseas Expansion
合规为先，稳健出海
Eason Fan, former Head of Risk Control at Alibaba.com and Deputy Director of DKL Qianhai Law Firm, used his extensive practical legal experience to explain the compliance risks that Chinese enterprises may encounter and useful risk control strategies during overseas operations. He illustrated his points with multiple vivid and typical enterprise cases, discussing the characteristics of different markets in Middle Eastern countries, including local customs, capital access rules, and labor regulations.
前阿里巴巴国际站风控负责人，德和衡（前海）联营律师事务所副主任樊森英以其丰富的法律实务经验，结合多个生动典型的企业案例，讲解了中国企业出海经营过程中可能遇到的合规风险与策略，并和大家分享了中东地区不同国家市场的特性，如当地风俗习惯、资本准入规则、劳动用工规范等。
Mr. Fan emphasized the importance of ethical and intellectual property compliance, suggesting that enterprises should adhere to high ethical standards, which are principles and baselines that must be upheld during overseas operations. Regarding intellectual property compliance, he focused on how to address special protections for internationally renowned trademarks, challenges in patent compliance, and strategies for protecting trade secrets. Additionally, Mr. Fan provided a series of compliance suggestions for enterprises, encouraging them to fulfill compliance and design compliance management systems that suit their needs, thereby helping them to navigate their overseas expansion steadily.
本次分享中，樊律师特别强调了道德与伦理合规、知识产权合规的重要性，提出企业应遵守高标准的道德规范，这也是企业出海经营过程中所需坚守的原则与底线；针对知识产权合规，樊律师则着重讲解了如何应对国际知名商标的特别保护、专利合规挑战，以及商业秘密的保护策略等。同时，樊律师为出海企业提供了一系列实用的合规建议，鼓励企业积极主动拥抱合规、设计符合企业的合规管理体系，帮助企业在出海道路上稳健前行。
3
AI +HR - Supporting Global Expansion
AI+人力，助力出海
Vince Pei, Head of Partnerships for the Asia-Pacific region at Deel, shared insights on compliance employment trends and practices in the Middle East. Mr. Pei, focusing on the characteristics of the Middle Eastern labor market, introduced how to enhance the efficiency and accuracy of overseas labor employment data and how to utilize AI technology for compliance management of human resources in the region. Using the Deel platform as an example, he demonstrated how to leverage artificial intelligence to review rules, process data quickly, and simplify internal processes. This has been shown to perform excellently in real-world applications across leading enterprises in various industries, such as automated payroll approval, financial crime detection, and expense verification. These practices can effectively improve enterprise efficiency and reduce risks.
裴佳诚，Deel亚太区合作伙伴负责人则围绕中东合规雇佣趋势及实践进行了分享。裴佳诚先生结合中东劳动力市场特点，为参会企业介绍如何提升海外劳务用工效率和数据准确性，以及如何利用AI技术，在中东地区实现人力资源的合规管理。以Deel平台为例，介绍了如何利用人工智能审查规则，快速处理数据，简化内部流程，实现在多个行业头部企业的实际应用场景中的优异表现，如工资单自动化审批、金融犯罪侦测、报销验证等，有效提升企业效率，降低风险。通过AI+海外劳务雇佣的解决方案，助力出海企业在全球市场拓展中实现高速增长，紧跟创新前沿，增强经营韧性。
During Q&A session, representatives from several enterprises in high-end medical equipment, gaming, and international logistics actively asked questions. The questions covered topics such as the tax policies of Middle Eastern countries and their impact on business operations, the mobile device usage preferences of users in the Middle East and corresponding market strategies, considerations for overseas KOL collaborations, and live streaming. Speakers provided professional answers and suggestions accordingly, helping them better understand the characteristics and challenges of the Middle Eastern market and offering valuable insights to their international market planning.
互动交流环节，来自高端医疗器械、游戏和国际物流运输行业的多位企业代表积极提问，问题涉及中东国家的税收政策及其对企业运营的影响、中东地区用户的移动端设备使用偏好及其对应的市场策略、海外KOL合作及直播落地的注意事项等，三位嘉宾针对这些问题给出了专业的解答和建议，帮助企业代表们更好地理解中东市场的特点和挑战，为他们的海外市场规划提供了宝贵的参考。
The successful organization of this exchange meeting actively responded to the demands of enterprises exploring the emerging markets of the Middle East, providing them with valuable market information and strategic advice. It also demonstrated the role of Yuehai Enterprise Service Center as a platform and bridge in supporting enterprises in going global. In the future, we will continue to provide more high-quality international enterprise services, helping enterprises seize the limitless opportunities globally and achieve greater success in the international market.
本次交流会的成功举办，积极回应企业对于出海中东新兴国家市场的诉求，为企业提供了宝贵的市场信息和策略建议，也体现了粤海国际化企业服务交流中心在助力企业“出海”所发挥的平台桥梁作用。未来，中心将继续致力于为企业提供更多优质的国际化企业服务，帮助企业把握全球化带来的无限机遇，在国际市场上取得更大成功。
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