江西制造全球旅程 | 文化“新三样” 把中国故事讲给世界听- 大数跨境

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江西制造全球旅程 | 文化“新三样” 把中国故事讲给世界听

江西日报

2026-03-03

编前语

山海不为远，旅程正当时。《江西制造全球旅程》系列策划，以一件件“江西制造”为切入点，记录赣企出海的探索与突破，呈现江西产品如何以品质赢得市场、以创新连接世界，展现中国经济的韧性和活力。

近年来，包括微短剧在内的中国网络影视剧、网络文学、网络游戏成为中国文化出海“新三样”，在海外刮起强劲“中国风”。

In recent years, Chinese online films and TV series (including micro-short dramas), web novels, and online games have emerged as the "new three" cultural products— China's most popular cultural exports, captivating global audiences with their distinct Chinese aesthetic.

在江西上饶，这一文化出海的图景尤为生动：微短剧让海外观众落泪，网文让千万读者付费，武侠角色成为多国年轻人的青春印记。上饶没有海，但文化之船，也从这里出发，驶向远方。

This phenomenon is strikingly illustrated in Shangrao, a city in East China's Jiangxi province. Here, micro-short dramas elicit tears from viewers abroad, web novels attract millions of paying readers, and martial arts heroes from online games have become iconic figures in the youth culture of numerous countries. Though Shangrao is landlocked, it has launched its own cultural fleet, sharing its creativity across the globe.