MOTO STAGE XR delivers feast for the senses at Opening Ceremony in Shanghai, in partnership with Brompton Technology
November 24, 2021. Part of the Aochi Production Resource Platform, MOTO GROUP is one of China’s largest commercial advertising resource platforms. It has offices and service teams in Beijing, Shanghai, Guangzhou, Hong Kong and Vancouver, as well as three large-scale production studios and a Fortune 500 clientelle and has recently announced its first MOTO STAGE XR in Shanghai. Brompton Technology is one of the partners that has invested its technology and technical expertise into developing this new cutting-edge facility.
（2021年11月24日。MOTO集团是中国最大的商业广告资源平台之一。它在北京、上海、广州、香港和温哥华均设有办事处和服务团队，以及三家大型生产工作室和财富500强的客户，最近在上海宣布了其第一个虚拟摄影棚MOTO STAGE XR。Brompton Technology则是投资其技术和专业知识开发这一新的尖端设施的合作伙伴之一。）
The studio focuses on the research, development and application of XR visual effects technology, creating seamless connection and a perfect immersion into physical and virtual reality across film, broadcast, TV, advertising and other areas.
The studio’s opening ceremony, held on October 16th, attracted many industry leaders including TVCBOOK, Wunderman Thompson, Havas, Publicis, Hakuhodo, Ogilvy, neone, Advertising ‘godfather’ Tomaz Mo, Infiled, and Base FX among others.
“The opening ceremony offered us a perfect platform to re-connect with our clients and offer them the opportunity to experience the power and multitude of creative possibilities of XR technology,” says MOTO Founder, Phil Cui. “We also had the Brompton Technology team and other key partners participating in an open discussion about the future of XR and the effect of this reality-blending technology on the creative industry.”
Exploring the full spectrum of creative possibilities of extended reality, immersive scenes could be created within the dynamic environment, with different camera depths of field shaping vast starry skies, the mysterious deep sea, and an ambiguous world. “The experimental performance brought by XR visual effects technology subverts cognition and interacts with the world across different dimensions, which is incredible!” adds Cui.
（探索扩展现实的全方位创作可能性，可以在动态环境中创造身临其境的场景，不同的镜头景深塑造广阔的星空、神秘的深海和无法确定的世界。“XR视觉效果技术带来的实验性表现颠覆了认知，并与世界进行了不同维度的互动，这令人难以置信！”崔补充道。）
MOTO STAGE XR comprises a large 14m x 4.4m LED volume made up of INFiLED DB2.6 S8 panels and driven by Brompton Tessera SX40 4K LED processors. A trackable camera for real-time rendering is used to achieve extremely realistic scenes in the studio, as well as dynamic capture and content interaction, which all make one of the most cutting-edge film-level virtual production technologies to be found in the field of XR production.
（MOTO STAGE XR包含一个14米x 4.4米的大型LED，由DB2.6 S8面板组成，由Brompton Tessera SX40 4K LED处理器驱动。实时渲染的可跟踪相机用于在棚内实现极其逼真的场景，以及动态捕获和内容交互，这一切使得XR制作成为最前沿的电影级虚拟制作技术之一。）
“The event allowed attendees to experience how traditional production techniques could be totally transformed with the use of XR technology and how new creative possibilities can be achieved in commercial advertising, film, television, as well as exhibitions and other industries,” says Brompton Account Manager, Summer Zhang. “As a company, Brompton has invested a lot of expertise and resource in the XR field, and we are excited to see our Tessera LED processors fully integrated into the MOTO STAGE XR studio’s ecosystem. We look forward to continuing to maintain a close cooperative relationship with the MOTO team and are excited to see Brompton processing being used for future XR stages.”
“We have developed MOTO STAGE XR to be the best solution to cater to new marketing trends and offer unlimited creative possibilities, simplified processes, as well as streamlined and cost-effective productions for clients that look for the best service and image quality for their budget. During the opening ceremony, it was mentioned that the future of XR and MOTO is akin to the sea of stars – vast and limitless. We are grateful to all our partners and clients for supporting us on this exciting journey!” concludes Cui.
（“我们开发了MOTO STAGE XR，使其成为了迎合新的营销趋势的最佳解决方案，并为寻求最佳服务和图像质量的客户提供了无限的创意可能性、简化的流程以及经济高效的产品。在开幕式上，有人提到XR和MOTO的未来就像是浩瀚无垠的星海。我们感谢所有合作伙伴和客户在这一激动人心的旅程中给予我们的支持！”崔总结道。）
Hi res image available for download from
Picture caption:
Left to right: Ka-Ming Li (Brompton Product Application Engineer), Phil Cui (MOTO Founder), Summer Zhang (Account Manager at Brompton), Kenny Mai (Brompton Senior Field Applications Engineer)
图片说明：
从左到右：李嘉明（Brompton产品应用工程师）、崔非（MOTO创始人）、张程（Brompton客户经理）、麦嘉鑫（Brompton高级现场应用工程师）
