突破瓶限：探秘可口可乐营销创新的幕后之旅
华南英国商会联合太古可口可乐打造深度品牌体验活动
2025年6月5日，中国华南英国商会与太古可口可乐联合主办的“突破瓶限：探秘可口可乐营销创新的幕后之旅”活动在惠州仲恺高新技术产业开发区圆满落幕。此次活动内容丰富，呈现多个亮点。
见证一瓶可乐的诞生
参与者参观了现代化生产线，亲眼见证了从原料到成品的完整制造流程。在专业讲解员的带领下，全面了解生产流程及质量控制体系，直观感受工业科技带来的高效和精准。
绿色无废工厂彰显环保理念
活动现场特别介绍了可口可乐绿色无废工厂的运营模式，废弃PET瓶子通过再加工成为面料，并用于制作时尚包袋等产品。此外，工厂积极推进水资源回收利用项目，助力可持续发展。
值得一提的是，“春雨新生计划”每回收28个PET塑料瓶即可制成一套校服，为儿童教育事业贡献力量。
穿越百年的品牌故事
在可口可乐博物馆中，大家仿佛穿越至品牌创立之初，从一件件展品中深入了解其百年发展历程。许多参会者表示，这次体验加深了他们对品牌文化的理解。
数字营销实战技巧分享
广东太古可口可乐有限公司市场及销售总监潘利华先生分享了多维度营销策略，包括数据驱动营销、内容营销以及客户关系管理。在场嘉宾认真记录要点，并积极参与互动交流。
专属定制周边引发好评
活动最后赠送了定制姓名罐装饮料和北极熊主题纪念品，收获一致好评。这些礼物不仅体现了品牌的用心，也为参与者留下深刻回忆。
本次活动通过展示前沿营销理念、品牌历史以及环保实践，进一步增强了消费者与品牌之间的情感联系。同时，也为不同行业的交流提供了平台，促进了跨界合作。
Coca-Cola Factory Tour Showcases Sustainability and Innovative Marketing
Visitors Explore Eco-friendly Practices, Digital Marketing Strategies, and Brand Storytelling
Coca-Cola continues to lead in sustainability with its water recycling initiatives, actively treating and reusing excess production water. The company’s "Spring Rain Renewal Program" exemplifies its commitment to social responsibility, transforming 28 PET bottles into a single school uniform—offering both environmental benefits and support for children in need. Participants in the factory tour also experienced a journey through Coca-Cola’s rich history at the Coca-Cola Museum, where exhibits chronicled the brand’s evolution from a small soda shop to a global beverage giant. Attendees noted how the immersive experience deepened their appreciation of the brand’s cultural impact and long-standing legacy. The event further highlighted digital marketing strategies led by Mr. Lihua Pan, Director of Marketing and Sales (Guangdong East), Swire Coca-Cola. Topics included data utilization, storytelling techniques, and strategic partnership management aimed at boosting customer engagement and loyalty. Attendees actively participated in the interactive session, eager to capture insights applicable to their own marketing efforts. To commemorate the event, visitors received personalized Coca-Cola cans bearing their names and themed merchandise—illustrating the brand’s focus on emotional connection and consumer engagement. The tour underscored Coca-Cola’s ongoing efforts in sustainable innovation, digital transformation, and brand storytelling, reinforcing its leadership in the beverage industry while promoting cross-sector collaboration. Such events offer valuable learning experiences and foster innovation in modern marketing practices. The British Chamber of Commerce South China, in collaboration with Swire Coca-Cola, aims to continue delivering impactful experiences that bridge knowledge gaps and inspire business growth. More events are planned to engage professionals across various industries.This information may contain links to other websites for your convenience and to provide further information. Nevertheless, the inclusion of these links does not imply endorsement of the website(s). We assume no responsibility for the content of linked websites. If you register for an event, please be assured that your personal data will be collected, processed, and used in compliance with applicable data protection regulations.
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