一家企业召来18国客商 万国食品城举办国内外商家匹配会
One Company attracts Guests from 18 Countries
中文 / English
中国目前最大的进口食品展贸商城——深圳万国食品交易博览城，于2014年6月28日举办了首届进口食品品牌匹配会，为海外食品生产商与国内进口食品代理商提供面对面、一对一的展示、交流、洽谈机会。
World Food City is by far the largest trade and exposition city for imported foods. We held The First Match Meeting for Imported Food Brands on June 28th, 2014, providing face to face and one to one exhibit and trading opportunity for overseas food producers and domestic food import agents.
18国客商来自四大洲
Guests from 18 Countries of 5 Continents
参加本次匹配会的海外供货商超过31家，来自欧洲、美洲、亚洲、大洋洲18个国家和地区。参展的进口食品有5个品类100多种，包括洋酒、乳制品、休闲食品等。而34家采购商主要来自深圳及其周边城市，如国内著名进口食品代理商深圳东方快船进口有限公司、深圳市酒类行业协会会长单位-深圳市银宽酒业有限公司、深圳两岸食品有限公司（优之良品）、深圳市航远供应链管理有限公司、深圳市七天优品商贸有限公司、深圳市文盛酒业有限公司、深圳五福源商贸、深圳利物浦商贸、深圳市润谷食品有限公司、台骏熙贸易(深圳)有限公司、深圳市九龙商贸有限公司、中喜酒业、东莞市爱客发贸易有限公司、深圳市韦尔戴商贸有限公司、深圳市中金品进出口有限公司、深圳市丹尼可商贸有限公司、深圳市深展弘商贸发展有限公司、深圳连爱发商贸有限公司、三嘉乐贸易(广州)有限公司等多家进口食品贸易公司。这些公司虽然总部在深圳，但销售网点遍布全国，年销售总额高达100亿元。
The supplier for this match meeting amounts to more than 40, from 18 countries and regions. Exhibition of imported foods have five categories of more than 100 kinds, including wine, dairy products, fruits and so on. The buyers are mainly from Shenzhen and its surrounding cities, such as domestic famous imported food agency Shenzhen Dong Fang Kuai Chuan Co., Ltd, Shenzhen Liquor Association unit - Shenzhen Silver Wide Wine Co., Ltd. Shenzhen Bicoastal Food Co., Ltd. (Aji Ichiban), Shenzhen Airlines Supply Chain Management Co., Ltd., Shenzhen 7Tup Commodities Trading Company, Shenzhen Wen Sheng Wine Co., Ltd., Shenzhen Wu Fu Commerce, Shenzhen Liverpool Commerce, Shenzhen Valley food Co., Ltd., Taiwan Chun Hee trading (Shenzhen) Co., Ltd., Shenzhen Kowloon Commerce Co., Ltd., Zhong Xi Wine, Dongguan ECFA trading Co., Ltd. Shenzhen Vail Dai-commerce, Shenzhen Go9wine import and export Co., Ltd., Shenzhen Dan Ni Ke Commodities Trading Co., Ltd., Shenzhen Shen Zhan Hong Commodities Trading Co., Ltd., Shenzhen Lian Ai Fa Commodities Trading Co., Ltd., Three Gallop Trading (Guangzhou) Co., Ltd. and other imported food trading companies. Although these companies headquartered are in Shenzhen, their sales outlets reaching throughout the country, the total annual sales up to 10 billion Yuan.
在广州参加商事活动的12个客商，听说深圳万国食品城举办食品商家匹配会，集体包车赶来参加。
本次匹配会还吸引了以色列、智利、乌克兰等国家驻广州领事和商务参赞参加，海外商会组织——新加坡商会、中国西班牙商会也派人参会。
More than 20 businessmen who participating in commercial activities in Guangzhou heard the match meeting; they decided to come to attend it collectively.
The match meeting also attracted Israel, Chile, Ukraine and other countries Consulate in Guangzhou and commercial counselors to participate. Overseas trade associations and Singapore Chamber of Commerce, China and Spain Chamber of Commerce also sent participants.
4家企业当场签约
4 Companies Signed the Contract on Site
当日下午2点，万国食品城首届进口食品品牌匹配会在供货商和代理商的翘首期盼中如期召开，会议首先对到场的嘉宾进行介绍，随后在服务人员的引导下买卖双方自由品尝洽谈，供货商向到场的商家介绍产品详细资料，买家也把握此次洽谈良机，品尝产品，并就产品的产地、材料、价格、特性等因素与卖家进行了深入的了解。
At 2 p.m., The First Match Meeting for Imported Food Brands was held as scheduled. First, the arrived guests were introduced, followed by the buyers and sellers negotiating & tasting with the guidance of World Food City staff. Suppliers introduced to buyers their product details, buyers also seize the opportunity to negotiate and taste products, and to know more about products’ origin, material, price, features, etc.
远在德国、意大利的3位客商，由于来不及赶到中国参加本次匹配会，就通过视频电话向现场采购商推介自己的食品，成为匹配会上的一大亮点。现场买卖双方热情高涨，共有深圳市江山宏达工贸有限公司、深圳玛利堡酒业有限公司等4个商家达成了合作意向，当场签署了战略合作协议。另有多对商家达成合作意向。上述合作商家每年采购总额超过1000万元。直至会议结束时，仍有许多企业意犹未尽，纷纷互留联系方式。
会后，买卖双方均对此次会议给予高度评价。买家代表深圳市七天优品商贸有限公司表示，万国食品城提供了很好的机会，为买卖双方搭建合作的桥梁，一下子把这么多外国品牌拉到深圳，省去了我们四处奔走寻找优质供应商的环节。卖家代表、来自爱尔兰的GERRY说，我们都知道中国是世界上最大的食品市场，可是我们的产品要进入中国，一定得找到理想的代理商才算成功，深圳万国食品城就是我们寻找代理商的好地方。
万国食品城林灿彬总经理说，此次匹配会只是我们小试牛刀，今后我们定期举办产品匹配活动，这是万国食品城产业链服务中不可缺少的内容。今后类似的如大型食品展及节庆推广、行业交流会、高峰论坛、新产品发布会、采购说明会、特色世界食品文化体验等活动将会陆续开展，万国食品城将竭诚为入驻商户拓展销售渠道，提供更为精准的商机匹配对接，为客户创造更高的价值。
参会的各国商务领事对万国食品城组织的匹配会给予高度评价，纷纷表示将组织本国食品生产厂家到万国食品城进行考察，并促成本国食品品牌进驻万国食品城国家馆，希望通过万国食品城这个平台，推动本国食品在中国大陆的销售。在场人员均对下一次匹配会的举办充满期待。
3 merchants as far away as Australia and Italy who couldn’t come to China in time video phoned live to introduce their foods, which has become a major highlight of the match meeting. Buyers and sellers were very enthusiastic, Shenzhen Kong Shan Wang Tat Industries & Trade Co., Ltd. , Shenzhen Ma Li Bao Wine, etc 4 companies reached strategic cooperation, signed on spot value of 10 million Yuan strategic cooperation agreement. At the end of the meeting, many companies left their contact numbers for future discussion.
After the meeting, both buyers and sellers spoke highly of the meeting. Representative of Shenzhen 7Tup Commodities Trading Company, said on behalf of the buyer, World Food City provides a good opportunity for buyers and sellers by building the bridges of cooperation. Gathering so many foreign brands in Shenzhen, saving the link which we running around looking for quality suppliers. Seller’s representative Gerry from Ireland said, we all know that China is the world's largest food market, but if our products enter China, we must find the ideal agent to be successful, Shenzhen World Food City is the place where we look for good agents.
General Manager of World Food City Lin Canbin said this match meeting is a small test of our capabilities. We will regularly organize product matching activities, which is an indispensable content of World Food City’s food industry service chain. Future similar festivals such as large food exhibition and promotion, trade exchanges, forums, new product launches, procurement seminars, features the world's food culture experience will continue to carry out. World Food City will be happy to expand sales channel and provide more precise matching docking opportunities for settled in merchants, creating greater value for our customers.
Participating countries’ Commercial Consul gave high evaluation on the match meeting. They would organize their own food manufacturers to World Food City to inspect, and to help their national food brands stationed in World Food City’s National Pavilion. They hoped to promote their food sales in the Chinese mainland with World Food City platform. Personnel also looked forward to the next match meeting.
服务提前，未花先果
Service in advance, Results before flowering
万国食品城位于深圳市龙岗区李朗社区，于3年前开始筹建，总投资30亿元，总建筑面积55万㎡。目前一期工程（20万㎡）已经处于全面验收阶段。由于定位符合市场需求，该项目在预招商阶段就受到国内外食品商家的热烈追捧，目前已经有300多家客商表达了强烈入驻意愿，预租赁面积占万国食品城一期总面积50%以上。
虽然万国食品城目前还没有正式营业，但国内外商家迫切希望得到万国食品城的匹配服务。万国食品城决定将自己承诺的服务内容提前兑现，检验自己进口食品展贸平台功能及产业链综合服务能力。这个举措被商家们戏称为“没等开花，直接结果”。
据介绍，深圳万国食品交易博览城以“打造全球安全食品展贸中心及产业链综合服务平台”为经营定位，以“扛鼎中国安全食品引导旗帜”为使命，致力于全方位打造国际食品展贸总部基地。
该项目在四楼开辟出一整层面积，首创性地推出“进口食品国家展馆”，一次性可容纳57个国家进行展示交易，为进口食品品牌匹配中国代理商或采购商。此外，万国食品城还在与国内某大型连锁商家洽谈合作，对进入万国食品城的产品，提供全国1000家连锁食品专卖店直销；还将利用万国食品城电商平台进行跨时空下单交易等服务。
World Food City is located in LiLang, Longgang. It started building three years ago, with a total investment of 3.0 billion, total construction area of 550,000 square meters. Currently phase one project (200,000 square meters) is in full acceptance inspection stage. Due to the positioning in line with market demand, the project is in hot pursuit at home and abroad by food merchants at the pre-investment stage. There are already more than 300 merchants expressed a strong willingness to station in. The pre-lease area accounts for more than 50% of World Food City’s total area.
Although World Food City has not yet officially opened, domestic and foreign businessmen are eager to get our matching service. World Food City decided to honor its commitment in advance, to test its food imports trade and exhibition platform capabilities and integrated service capabilities. This initiative is called by businessmen "Not flowering, already resulting."
"To create a global high–end safety food trade and exhibition center and food industry integrated service platform" as business positioning; "Benchmark of Safe Food in China" as mission, Shenzhen World Food Trading Exposition City is aimed to create an international food trade and exhibition center.
The project opened up a whole floor area on the fourth floor, initiating "national pavilions for imported foods"; one can accommodate 57 countries trade show, to match Chinese agents or buyers for imported food brands. In addition, World Food City is also working with a big domestic market chain to discuss cooperation, providing food stores nationwide chain of 1,000 outlets for stationed in food products. World Food City will also use E-commerce platform for cross-temporal order transactions.
