世界杯带来的餐饮商机
Dining Business Opportunities brought by World Cup
中文 / English
摘要：世界杯又要来临，兴奋的不仅仅是球迷们，还有餐饮商家，想要通宵看球，总不能枯燥坐着吧，势必要边吃边喝加带走，发现敏锐的餐饮商家们早就为世界杯的到来做好了充分准备，迎接这一销售热点。和记者一起看看餐饮商家们都做了什么吧。
World Cup is coming. Not just the fans are excited, but also the catering businessmen. Because if people want to watch World Cup all night, they won’t sit all the time. They will eat and drink. Catering businessmen have well prepared g for the arrival of the World Cup.
餐厅菜品中浓浓的世界杯风味
Restaurant dishes are full of World Cup flavor
对于四年一度的世界杯，餐饮业尤其是大小酒吧，已经严阵以待，把握黄金机会，千方百计开拓商机。每当世界杯，大家都很享受一边看比赛评球技，一边喝啤酒吃小食的欢悦激情。很多餐厅、酒吧也为世界杯的到来忙碌准备着，进入了“备战”状态。
The restaurant industry has been embattled, especially bars, for the quadrennial World Cup; seize the golden opportunity to do everything possible to explore business opportunities. Whenever the World Cup is coming, people enjoy watching the game assessment skills, while drinking beer, eating snacks with joyous passion. Many restaurants and bars are busy preparing for the arrival of the World Cup, entering the "prepare" state.
比如英国伦敦一家餐厅推出了世界杯系列汉堡包，以32支参赛国命名各种样式的汉堡。
For example, a restaurant in London launched the World Cup series hamburgers, named after 32 participating countries.
而麦当劳作为FIFA世界杯长期官方赞助商与官方合作餐厅，6月5日启动以“好在一起，我们支持你的坚持”为口号的巴西FIFA世界杯盛宴，通过定制化的美食和服务，大胆而富有创意的体验，鼎力支持顾客与球迷的深夜呐喊与狂欢，共享对足球盛事的热爱与激情。
麦当劳(中国)有限公司首席营销官须聪女士表示：“这一届FIFA世界杯在热情洋溢的巴西举办，球迷将连续多天熬夜看球。在麦当劳，无论是充满热辣桑巴风情的新菜单、还是全球首次换上12款新装的薯条盒；无论是让欢聚的球迷在全国超过620家餐厅看直播，在家熬夜的观众用新出的麦乐送手机APP订餐，还是在看球间歇玩手机游戏，模拟射门或竞猜赛果，我们将全情支持，以美食、服务和体验融合的盛宴，成为热情粉丝背后的粉丝！”
由于今年世界杯在巴西举行，一些餐厅特意把和世界杯有关的优惠活动及菜品名称向巴西元素靠拢。
如必胜客欢乐餐厅开展“舞动激情桑巴，共享美食狂欢”活动，推出七款巴西风格的食品，同时推出南美风情两人餐、滋滋热情两人餐以及桑巴狂欢三人餐等三款套餐。而麦当劳为所有球迷准备了独具南美桑巴风情的世界杯主题菜单。6月4日起，独特足球形状、搭配巴西风味配料的里约荣耀堡及热力桑巴堡、寓意神奇弧线球的香蕉派、嫩牛、黄瓜和葱油饼组成的醒神早餐--激情桑巴香煎饼，以及金芒荣耀麦旋风和荔枝火龙果奇乐酷等新品隆重上市，让中国粉丝感受来自巴西的美味与问候。
McDonald as the official sponsor of FIFA World Cup, the long-term cooperation official restaurant, starting with "good together, we support you insist," as the slogan of the FIFA World Cup in Brazil feast on June 5, through customized food and service, bold and rich creative experience, customers and fans for their support and late-night revelry cry, share a love for football event with passion.
McDonald's (China) Co., Ltd. Ms. Cong chief marketing officer said: "This FIFA World Cup will be held in Brazil, passionate fans will stay up late watching a number of days at McDonald's, both filled with a new menu and hot samba style, or the world's first 12 models put new clothes fries box; either allow fans gathered more than 620 restaurants across the country to see live, viewers at home late at night with a new mobile phone to send out McNuggets APP ordering, or in the ballpark of intermittent play mobile games, simulation shot or quiz scores, we will whole-heartedly support to food, service and experience the fusion feast. Become a fan behind passionate fan! "
Since the World Cup will be held in Brazil this year, some restaurants deliberately promote World Cup-related names and dishes closer to the Brazilian elements.
Pizza Hut restaurant carries out "dancing samba passion, sharing food carnival" campaign, launched seven Brazilian-style food, and two South American style meal, two meals and a sizzling passion samba carnival three meals and other three packages . McDonald's ready prepared the unique South American World Cup theme samba style menu for all the fans. Refreshing breakfast since June 4, unique football shape, with Brazilian flavor ingredients and heat Rio samba glory Fort Lauderdale, meaning magical curveball banana pie, tender beef, cucumber and green onion pancake composed - passion Sang Pakistan fragrant pancakes, as well as cyclones and wheat Jinmang glory odd dragon fruit lychee and other new cool music goes on sale, so that Chinese fans feel delicious and greetings from Brazil.
营造浓厚的世界杯餐厅环境
Create a strong World Cup restaurant environment
在市民准备“狂欢”的时候，众多商家也进入了“备战”状态。记者6月3日在南长街一家酒吧看到，酒吧内有一块约80英寸的大屏幕，世界杯期间，将全程播放世界杯比赛。酒吧负责人李先生告诉记者，酒吧原本营业到凌晨3点左右，为了迎接这次世界杯，有比赛的日子，将不设打烊时间。酒吧找人对播放设备进行了一次检查，确保世界杯比赛期间不出故障。
另一家酒吧则是准备在世界杯期间举办活动，在看球的同时，搞有奖竞猜，猜对者可以领到酒吧准备的礼物，还可以在酒水方面享受到打折服务。
而必胜客“舞动激情桑巴，共享美食狂欢”活动中的“桑巴”为巴西当地流传的一种音乐形式，世界杯期间，为营造特色气氛餐厅将循环播放桑巴音乐。一些餐企的院内将适时增添室外大排档，放置大型液晶屏幕，好在赛事期间每晚8-11时重播当日凌晨的比赛实况，服务人员也将身着各国球衣为顾客服务。
由于赛事直播多集中在北京时间的凌晨时段，一些餐厅则采用通宵经营的方式留住顾客，边吃喝边观赛。齐聚球迷的餐厅将会更有观球的氛围，许多餐厅也表示将在赛事期间提供优惠和活动以哄抬气氛，力图让消费者看个舒心，吃个高兴。
When the public is ready for “Carnival", many businesses have entered the "preparation" state. Reporters saw a bar in the South Steet on June 3, there is about a 80-inch big screen in the bar, during the World Cup, the World Cup will be played throughout the game. Bar Leader Lee told reporters that the original bar open until about 3:00, in order to meet the World Cup, there is competition day will be no closing time. Bar looking for someone to play a checking device, to ensure trouble during the World Cup tournament.
Another bar is ready to organize activities during the World Cup, in the same ballpark, engage prize quiz, guess who may be ready to receive the gift of the bar, you can also enjoy discounted services in terms of drinks.
The Pizza Hut "Passion samba dancing, sharing food carnival" activities "Samba" as a form of local Brazilian music spread, during the World Cup, in order to create an atmosphere of the restaurant will be featured loop samba music. Some of hospital food prices will increase outdoor food stalls in a timely manner, place a large LCD screen, and good morning replay live game day 8-11 pm every night during the event, the service will also dressed States jersey for customer service.
Since the events live mostly in Beijing early morning hours, some restaurants are operated using methods to retain customers overnight, while eating and drinking side spectators. Fans gathered in view of the ball will be more of a restaurant atmosphere; many restaurants also said it will offer concessions and activities during the event in order to drive up the atmosphere, trying to allow consumers to see a pleasant, happy eating.
