By Joseph Dobrian
Q&A WITH TOM MCGEE, PRESIDENT AND CEO OF THE INTERNATIONAL COUNCIL OF SHOPPING CENTERS
近日，华尔街日报采访了ICSC总裁兼首席执行官Tom McGee。尽管媒体炒作美国黑色星期五互联网销售急剧增加,但根据数据显示80%的消费者仍然选择在实体店购物。
Tom McGee认为购物中心行业机遇与挑战并存
Tom McGee sees huge benefits and challenges in the shopping center industry
Could you tell us about your background, and how you came to ICSC? （请介绍一下您的背景以及为什么会选择来到ICSC?）
I spent 26 years at Deloitte, where I was a partner. I look back at Deloitte very fondly, I have great friendships and my time there helped form me as a business professional. I also learned how to serve clients across a wide range of sizes and ownership structures.
作为一个合伙人我在德勤工作了26年。我对德勤充满了感情并建立了深厚的友谊，并且随着时间的积累逐渐帮助我塑造成为一个专业的商业人士。并且在一定范围内我也学会了如何为客户服务。
What attracted you to this position? （这个职位有什么吸引你之处?）
I saw a huge industry that's essential to the economic, civic and social vibrancy of communities all over the world: an industry that impacts people's lives every day. In the U.S. alone, sales from shopping centers equal 15% of GDP. One worker out of 11 is employed in a shopping center. I also saw an industry that is innovating in the midst of change. I want to share those facts and many others about how the industry is shaping the future.
我认为这一巨大的产业，对于全球的经济以及城市和社区保持活力都是至关重要，并且影响着人们日程的生活。单以美国为例，购物中心销售额所贡献的GDP占到了15%。每11个职员中就有1人就业于购物中心行业。同时，我也观察到这一行业在变革中不断的创新。我希望可以同大家一起分享这些行情以及更多关于购物中心将如何塑造未来的方方面面。
How important are shopping centers to the economy, aside from their percentage of GDP, and their high employment number?(除了对于GDP的贡献以及高就业率，购物中心对于经济还起到哪些重要的作用？)
This industry is critical not just to the broader economy, but also to local communities. For example, it generates nearly $141 billion and $24 billion, respectively, of sales-tax revenue and property-tax revenue, which fund important municipal services like firefighters, police officers, school services, and infrastructure like roadways and parks. The success of our industry is intertwined with supporting the needs of local communities.
购物中心这一行业不仅对于促进经济发展贡献良多，对于社区也是必不可少。举例来说，购物中心行业贡献了141 0亿美元的营业税收以及24 0亿美元的财产税收。有上述税收才能够建立诸如消防员，警员，校务服务等重要的市政服务以及道路公园等基础设施建设。购物中心行业的成功同不断满足社区的需要相互交织，不可分割。
What do you expect from the New York Deal Making Conference?（您对在纽约举办的Deal Making交易大会有什么预期？）
I expect another exceptional success, with 10,000 or more attendees. We've emerged from the recession stronger than ever, and we're adapting to changes in economics, demographics, technology and other factors. It's an exciting time for our industry, full of new possibilities, and I think this conference will reflect that.
随着将有10000名甚至更多的参会者，我期待将有一个非凡的成就。我们已经从经济衰退中走出来并且比以往任何时候更强大，我们正在适应经济、人口、技术和其他因素的变化。这对我们行业而言将是一个激动人心的时刻,也充满了新的可能性,我认为此次会议将反映这一点。
How do you see the shopping center industry progressing in the digital age?（您如何看待数字时代购物中心行业的发展？）
It's really not a matter of bricks and mortar vs. online sales: it's both. People don't just want a transactional experience. They also want entertainment, restaurants, other experiential offerings and they want the latest technologies integrated into that experience.
The strength of the industry, its value to the economy, and the community, how integral the shopping center is to most people's everyday lives: those are the facts that need to be shared.
这不是实体销售与线上销售对抗的问题：它们是相互关联的。人们不仅仅需要交易的体验。他们还需要娱乐、餐饮及其它体验产品,并且他们需要最新的技术融入到体验当中。
购物中心行业的强大实力，对于经济发展的宝贵价值，同人们日常生活密不可分，这些是我们应当与大家分享的行业信息。