It's time to explore China's online world 📱
Discover the coolest people, the latest trends, and more in our new series — Chinese Internet Unfolds.
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东北大花 //
Dongbei Floral Pattern
Meet Li Meiyue, 李美越 (Lǐ Měiyuè) — an internet celebrity popular for street interview videos. Douyin data shows* that the blogger currently has over 7 million followers, and 120 million likes.
*updated on Thursday, November 30
Chinese Name
Nationality
half-Chinese, half-American
In November 2023, the hashtag #让东北大花征服世界 became a hot search topic and attracted a lot of attention from netizens.
Ràng Dōngběi dà huā zhēngfú shìjiè
Let Dongbei Floral pattern conquer the world
Li Meiyue started the trend by posting a series of videos of himself strolling down the streets of Paris dressed in outfits with Donbei Floral pattern, making heads turn and eyebrows raise. Lots of people joined in and dressed up too!
Search for 李美越 (Lǐ Měiyuè) on following media channels:
👉 抖音 (Dǒuyīn), Douyin
👉 小红书 (Xiǎohóngshū), Xiaohongshu
From Dongbei Ayis to the World
If you have ever lived in China, you have probably seen Chinese ayis taking morning walk in their floral pajamas. There are various patterns with vibrant colors, but among them, one pattern seems to represent the spirit of the Chinese 'ayi' better: the '东北大花' (Dōngběi dà huā) pattern.
Dongbei cotton jacket with floral pattern
This jacket isn't just a piece of clothes — it's a statement!
It embodies a deep-rooted cultural heritage that resonates with the northeastern Chinese communities.
That's Mandarin joins in!
Our international students have embraced the #东北大花 trend on campus too:
Cool, isn't it? Or as they say in Dongbei:
*Awesome; cool (Dongbei slang)
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