如何撰写高效的外贸开发信
提升邮件吸引力的关键技巧与案例分享
对于外贸从业者而言，撰写一封吸引海外客户注意力的开发信至关重要。标题作为邮件的第一印象，必须简洁有力、直击主题，能够激发客户的兴趣。
标题不应过于冗长，以不超过6-7个英文单词为宜，并确保关键词靠前。例如，“SUB: twenty years exporting Valve Castings at Lower prices”中强调“二十年出口经验”和“低价出售”，既体现了品质保障，又突出了价格优势。
开发信内容需简明扼要，控制在十五句话以内。老外每天会收到大量推销邮件，因此务必言简意赅地传达核心信息，避免让客户失去耐心。
适当插入产品图片可增强视觉效果，但注意图片不宜过大。建议附带3-4张高质量产品图，如产品实物、工厂车间、包装等照片，以帮助建立信任感。
结尾应清晰列出公司名称、网址、地址、联系人及电话等详细信息，以便客户快速了解你的业务情况并进行后续沟通。
以下是一个具体案例：
标题：SUB: twenty years exporting Valve Castings at Lower prices
Dear Sirs,
We are pleased to visit your website and learn that you manufacture valves.
As an OEM valve castings manufacturer from China, we have been exporting for over twenty years. We primarily export to the USA, Europe, Japan, and South Korea, known for high-quality standards.
Our importers are very satisfied with our product quality and have continued purchasing from us for over two decades.
If you'd like to lower your valve production costs, please feel free to contact us with your AutoCAD or PDF drawings so that we can offer our best prices.
Please find attached some of our exported product images for your reference.
We look forward to hearing from you.
Sincerely Yours,
ANNA / Sales Manager
DLFT CO LTD.
No. 789 Renmin Road, Dalian, China
FAX: +86-411-123456789
e-mail: anna@abcd.com
TEL: +86-411-987654321
SKYPE: ANNA ABCD
HTTP://WWW.DLFTCOLTD.COM
此外，发送邮件的时间选择同样重要。尽量选择目标客户当地刚上班的时间段（如早上8-9点），这样你的邮件会排在收件箱前列，增加被阅读的机会。