12月9日，国际知名的美国酒店业翘楚伊恩·施拉格 (Ian Schrager) 携手万豪国际集团, 在中国开设了首家三亚艾迪逊酒店 (THE SANYA EDITION)，融合精致的设计、个性周到的服务和令人向往的餐饮及娱乐体验，为奢华创造新定义。伊恩·施拉格表示：“三亚艾迪逊酒店专为当下和未来的中国打造，这家精致独特的酒店将向世界展示一个国际化的中国新形象。”
Mr. Ian Schrager, the internationally renowned American hotel visionary, partners with Marriott International to expand his global influence with the opening of his first hotel in China. THE SANYA EDITION redefines the codes of traditional luxury by balancing sophisticated design and personalization, attentive service with one-of-a-kind food, beverage and entertainment offerings reflecting the best of the cultural and social milieu of each location. Schrager states, “THE SANYA EDITION is conceived for the China of today and the China of tomorrow. The resort is a unique sophisticated vision and embodiment of a cosmopolitan China for all the world to see.”
▲ Ian Schrager 先生
ACTIVATION LIQUID负责了三亚艾迪逊酒店开业盛典的活动概念设计、流程规划与管理、媒体管理及公关宣传推广，精心打造了此次盛会，让来宾和媒体领略了世界顶尖精品酒店的迷人魅力。
ACTIVATION LIQUID had the great pleasure to work with THE SANYA EDITION Hotel for its launch ceremony. The agency was reasponsible for leading the event, including but not limited concept design, rundown planning and management, media liaison and PR communications. It helped to craft the memorable event, giving the guests and media friends a taste of the charm of the world's top boutique hotel.
200余位来自时尚、艺术和音乐领域的嘉宾亲身体验酒店别具一格的餐饮和娱乐：在颇具特色的酒店餐厅品尝各式美味，到水疗中心享受重焕身心活力的顶级护理，还可在高朋贵宾云集的屋顶星空酒吧惬意地品尝鸡尾酒。
More than 200 guests came from various fields including fashion, art and music, and they were able to enjoy the hotel's unique dining and entertainment options: from the refined cuisine at the hotel's restaurants, the Spa where they could enjoy physical and mental relaxation with fine therapies, to the Sky Bar for them to hang out and sip the refreshing cocktails.
▲ 三亚艾迪逊酒店总经理XAVI GONZALEZ（左二），超模陈碧舸（左三），万豪国际集团高级副总裁DAN FLANNERY（左四），三亚艾迪逊酒店经理JUI KRETZU（右二）与其他酒店高层合影
▲ 超模 陈碧舸
▲ 名媛 叶明子
▲ 爵士乐演出为晚宴助兴
▲ DJ Cara将After Party气氛推向高潮
▲ 晚宴场所 Market At EDITION 餐厅
▲ After Party在Sky Bar举行，亦是酒店欣赏日落日出的绝佳场所
在开幕活动期间，嘉宾还可在尤伦斯当代艺术中心（UCCA）和迈阿密艾迪逊酒店的Steven Giles联袂打造的 Limited EDITION 生活风尚商店欣赏到尤伦斯当代艺术中心与80多位艺术家和100多位设计师合作的艺术作品。众多展示潮流尖端的设计和独一无二的原创商品，旨在向世界展示一个包容、国际化的现代中国。
Another distinctive element within the resort is the Limited EDITION lifestyle shop co-curated by UCCA (Ullens Centerfor Contemporary Art) Beijing and Steven Giles of Miami EDITION. UCCA collaborates with over 80 artists and 100 designers to produce specially commissioned works from Chinese artists and beyond, displaying cutting-edge designs and one-of-a-kind original merchandise for EDITION guests. UCCA aims to promote an inclusive, cosmopolitan vision of China in the world.
ACTIVATION为三亚艾迪逊精心打造的这场豪华盛宴，不仅是艾迪逊进入中国的完美起步，更是对精致设计、人性化服务与个性体验的完美诠释。立足高端、理解中国，ACTIVATION——品牌与中国消费者之间的完美桥梁。
With the understanding on the high-end market of China, ACTIVATION GROUP serves as the bridge between the brands and Chinese consumers. This event for THE SANYA EDITION opening crafted by ACTIVATION is not only a perfect start for the EDITION in China, but also an all encompassing interpretation of exquisite design, people-oriented service and individualized experience.
* 部分图片来自@阿sam的午夜场
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