北京时间2月9日， 由Tommy Hilfiger在美国洛杉矶威尼斯海滩倾力打造的TOMMYLAND向媒体及公众开放，随之而来的#TOMMYNOW 17春夏系列，也在此正式发布。本季大秀现场被布置成了一个巨大的游乐场，餐车马戏团和现场音乐将发布会变成了一场狂欢派对。
On February 9 Beijing time, Tommy Hilfiger's latest SS 2017 series #TOMMYNOW was launched by the Venice Beach in Los Angeles. The site of this season's show had been arranged into a huge playground - TOMMYLAND, a rave party inside a circus with dining cars and live music.
此次TOMMYLAND请来了近3000位嘉宾共襄盛举，美国流行音乐巨星Lady Gaga，韩国女歌手Jessica和韩国男演员朴叙俊也受邀看秀。ACTIVATION NODEPLUS负责本次盛会于天猫平台上的全程直播，以华语女歌手张靓颖，超模奚梦瑶，知名时尚博主Anny_StyleOnTop三位名人的角度为中国网友全程“导游”。
The TOMMYLAND invited nearly 3000 guests to the show, including American pop star Lady Gaga, Korean vocalist Jessica and actor Park Seo Jun. ACTIVATION NODEPLUS was responsible for the live stream of the show at Tmall. From the perspectives of Chinese singer Jane Zhang, super model Xi Mengyao and the fashion blogger Anny_StyleOnTop, ACTIVATION NODEPLUS did the live broadcast throughout the entire event for Chinese audience.
▲ 美国流行音乐巨星Lady Gaga受邀出席， 韩国女歌手Jessica和韩国男演员朴叙俊结伴看秀
▲ 超模奚梦瑶，知名时尚博主Anny_StyleOnTop 和设计师Tommy Hilfiger
除了精彩的大秀发布会现场，本次直播更深入秀场后台，结合丰富的互动元素，为观众带来沉浸式的观看体验，完美展现美式摩登与夏日迷情的火热碰撞，远程零距离感受加州酷感、热力阳光与回味经典细节。
聚焦即看即买的销售渠道，#TOMMYNOW将整个系列在秀场发布的同时，让全球消费者通过电商、零售、代理商、社交媒体等渠道直接购得。即看即买是一种革命性拉近消费者的方式，ACTIVATION NODEPLUS将这场国际化的时尚活动直播秀带到了天猫商城，将直播这种流行的方式，结合本土特色，以精致的内容，为国际品牌打造最适合本土化的传播策略，让中国观众也可再次体验当下最火热流行的即看即买模式。
'See now buy now' is a revolutionary trend to be more closer to consumers. #TOMMYNOW allows global customers to make purchase through online shops, retailers, distributors and social media, at the same time of the collection launch. ACTIVATION NODEPLUS managed this international grand fashion event live streaming for Chinese audience at Tmall and gave very engaging experience to the customers. Moreover, with local consumer insights and and exquisite content, ACTIVATION NODEPLUS created the most suitable localization communication strategies for the international brand.
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