这个夏天，
上海以40.9℃的惊人数字打破了145年来的高温极值，
除了火辣的天气，
今夏，魔都还发生了哪些你所错过的HOT🔥资讯呢?
ACTIVATION GROUP为您精彩呈现。
📍上海 . 连卡佛
近日，The Woolmark Company与著名精品百货连卡佛强强联手，在连卡佛大上海时代广场店举办以美丽诺羊毛为设计灵感，以「运动 X 时尚」为主题的全球独家系列新品发布酒会。
Recently, The Woolmark Company and the boutique department store Lane Crawford, co-hosted a cocktail party for the exclusive global launch of “Fitness and Fashion” capsule collections for media and guests to experience Australian Merino wool in fashion forward and functional athleisure designs.
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品牌好友何穗、设计师Helen Lee、Particle Fever品牌首席设计师林海亲临活动现场，分享「运动 X 时尚」系列新品设计理念。
Brand friend He Sui, Designer Helen Lee, Particle Fever chief designer Lin Hai appeared at the event, sharing the design concepts of the "Fitness and Fashion" capsule collections.
skandiastyle北欧荟日前在上海举行发布会，宣布将于今夏轻盈上线，致力于推介北欧最前沿时尚和生活方式品牌。从服饰到家具配饰，平台甄选了来自北欧五国各领域备受推崇的品牌，将产品融入到都市生活的每一个细节。
A press conference for SKANDIASTYLE was recently held in Shanghai, announcing that it would be coming online in this summer. SKANDIASTYLE is committed to promoting Nordic cutting-edge fashion and lifestyle brands, covering clothing, furniture, and accessories, etc, with selective highly-regarded brands from various Nordic countries, bringing products into every detail of city life.
📍上海 . 香港广场
除了线上的电商平台，skandiastyle北欧荟还会在中国乃至全亚洲推广O2O概念店，首家概念店将设立在中国上海。
In addition to the e-commerce platform, SKANDIASTYLE will also promote O2O concept stores in China and all over Asia, with the first concept store being set up in Shanghai.
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也就是说，从现在开始，不用再经历难熬的10小时飞行，就可以立刻全方位体会时下最IN的北欧风生活。你是不是也跟我一样，已经按耐不住立刻种草剁手的心情了？
From now on, you don’t have to go through a tough 10-hour flight; you can immediately experience the most of the Nordic life.
📍上海 . 1933老场坊
魔都的热火未尽，REPLAY在1933老场坊缔造了一隅冒险天地，携手国际足球巨星内马尔先生与亚洲著名歌手兼演员莫文蔚女士，率性演绎“叛逆灵魂，时代英雄”的宏大主题。
The heat of Shanghai is still going on, REPLAY created an adventurous new world in the Old Millfun 1933. The REPLAY fashion show had the “hero in our time”, the international soccer star Mr. Neymar and the diva of Asia Ms. Karen Mok, waking up all the unruly souls hidden in daily lives and igniting the boldness and passion inside each urban elite for adventure, independent and free life.
REPLAY 2017品牌大秀从军旅精神力量中获取灵感，与代表性的学院风交织，同时将机车风也巧妙地融入其中，大胆突破。身着REPLAY最新系列，谁都可能是下一个颠覆常规的叛逆英雄。
REPLAY 2017 brand show draws inspirations from the military and blends them with its signature academic styles and some motorcycle touches, breaking tons of rules and calling for various patterns and unstoppable ideas, through well-paced, simple yet not boring rhythms.
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ACTIVATION LIQUID已荣获意大利高端丹宁品牌REPLAY，权威毛纺织品认证机构The Woolmark Company以及新晋跨境电子购物平台skandiastyle北欧荟的年度公关业务。
ACTIVATION LIQUID has been appointed as the AOR for REPLAY, The Woolmark Company and SKANDIASTYLE for their annual PR communications.
这也就意味着，未来我们将携手品牌掀起一波波高潮迭起的时尚浪潮。想成为时髦精时刻掌握最新时尚资讯？还不跟紧我们，秀场明星，超模合影，这些时髦的新鲜玩意儿你一个都不会错过！
With this momentum we will continue to set off waves of fashion events. Follow us to stay on top of the fashion trend ahead, celebrities, glamourous shows and stories behind the brands… you cannot miss them!
更多时尚资讯，请关注ACTIVATION GROUP官方微信平台
我们一直在等你哦
