随着圣诞节与新年临近，各大品牌主也都卯足了劲为节日做足铺垫。在ACTIVATION NODEPLUS的策划下，MAX&Co.运用粉丝效应，邀请到当红演员江疏影展现她“着”而不凡的另一面。
With Christmas and New Year approaching, all the major brands have been gearing in preparation for the holiday season. With the guidance of ACTIVATION NODEPLUS planning, MAX&Co. invited the popular actress Jiang Shu Ying to produce a special film, showing the extraordinary sides of her that had never been seen before, which has raised the curiosity and engagement of the fans.
短片《8件江疏影从没做过的事》向观众展示了女神江疏影的逗逼的一面，正如MAX&Co.所鼓励的Extraordinary Everyday——多一点勇气和创意，尝试人生中从没做过的事,每一天都可以过的“着”而不凡！
The short film The Eight Extraordinary Things Done by Jiang Shu Ying exposed the audiences to the fun side of the the star, just as MAX&Co.’s advocacy: Extraordinary Everyday – with a little more courage and creativity, trying new and exciting things, you will live extraordinary!
同期，还利用时尚社交账号推出MAX&Co.限量版香氛作为激励，在圣诞节期间，吸引粉丝关注。值得期待的是，更大的奖品即将在下周揭晓，届时，幸运粉丝将得到一整套MAX&Co.服饰，像江疏影一样，迎接“着”而不凡。
During the same period of time, MAX&Co. also attracted the attention of adoring fans and enhance its social presence, by gifting a fragrance candle of limited edition as an incentive during the Christmas season. Exceptionally, an MAX&Co. total look will be presented to the lucky fan next week, for the girl's Extraordinary Everyday!
Max Mara时装集团旗下品牌MAX&Co.于1986年创建，旨在迎合那些渴望自由搭配服装、配饰和创意，从而穿出个性风采的年轻女孩。MAX&Co.更邀请时尚偶像Olivia Palermo一起创造适合各种场合的简约时髦风，受到都市女生竞相模仿。
Launched in 1986, MAX&Co. is a member company of Max Mara Fashion Group, dedicated to real, fashion-conscious women, who are eager to put together a personal style composed of clothing, accessories, and ideas. The fashion icon Olivia Palermo has been invited by MAX&Co. to create chic looks for various occasions, which has been followed by the girls of the modern cities.
ACTIVATION NODEPLUS自今年10月起，负责MAX&Co.在中国的数字化事件营销业务，旨在为品牌在社交平台上，树立年轻一代MAX&Co. 女生的正面个性与时尚风潮。
Since October of 2016, ACTIVATION NODEPLUS has been responsible for the digital and social retainer services for the brand, including the management of brand social platforms, digital campaign planning and implementation, aiming to establish the positive personality of the MAX&Co. girls and to lead trends for the young generation in the digital space.
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