4月16日下午，由优酷、芒果娱乐、艾德韦宣联合出品的《超次元偶像》在北京正式举行新闻发布会，共同开启偶像养成类综艺的3.0时代。
On April 16, YOUKU, MANGO ENTERTAINMENT and ACTIVATION ENTERTAINMENT held a joint press conference in Beijing to announce the collaborative TV show Super Idol. This marks the start of the 3.0 era for pop culture idol development.
▲ 左起：总导演秦敏毅、“超次元执事”何炅、“超次元教习”何冰、阿里巴巴文化娱乐集团大优酷事业群高级副总裁王平、芒果娱乐副总裁王柯、明星嘉宾徐海乔、艾德韦宣集团董事总经理刘锦耀，共同开启偶像养成类综艺的3.0时代。
这个国内首档偶像进阶式beta综艺真人秀由何炅亲自操刀，重塑偶像标准，用真人秀角度真实记录十位“娱乐圈学徒”在“娱乐圈职场”从新人成为超级偶像的进阶之路。
Domestically, this is the first advanced beta variety reality show. Reshaping idol standards, TV show host He Jiong will take viewers on a journey where 10 "entertainment apprentices” are filmed from a reality TV show angle. Viewers will have a documentary-like look at their transformation into super idols.
▲ 在主持人齐思钧（右）的介绍下，何炅和何冰组成的“双何引擎”作为《超次元偶像》的“大佬”重磅登场，两人在现场解读了节目核心及创办初衷。
作为行业内领先的整合营销专家，ACTIVATION GROUP拥有丰富的跨媒体营销传播经验，曾向众多顶级和高端品牌提供过整合的市场营销策略。此次ACTIVATION作为联合出品方参与《超次元偶像》，相信在我们强大的行业资源护航下，《超次元偶像》将会在节目层次、时尚资源、综合质感等方面都更加符合时下年轻人的品味。
As a leader for integrated marketing, ACTIVATION GROUP has deep experience in cross-media marketing communications. The group has worked with many high-end and premium brands on integrated marketing. As a joint producer for Super Idol, ACTIVATION’s proven track record and industry resources will provide guidance for the show’s programming, which will enhance the show's fashion relevance and cater to dynamic youth tastes.
优秀的制作团队、强大的平台载体、顶级的营销策略，三方强势资源如今在《超次元偶像》的舞台上汇集碰撞、形成良性闭环，势必掀起一场颠覆选秀、重塑偶像的飓风，合力打造后选秀时代最燃的“造星台”。
With an excellent production team, a strong platform for the show, and a top marketing strategy - these three strong resources behind Super Idol, it is bound to set off a redefinition of what an idol variety reality show should be, reshaping the force of idols, and creating the most popular "star making stage" for viewers.
《超次元偶像》将于5月重磅上线，颠覆认知，重塑偶像，敬请期待。
Overturning your existing ideas of what constiutes an idol - Super Idol will go online in May. Stay tuned…
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