5月26日,正值雅居乐25周年之际,雅居乐集团全新品牌发布会在广州大剧院举行,发布全新的品牌理念及品牌标志,并对外公布了多元化布局的战略细节。
On May 26, coincided with the 25th anniversary of the AGILE GROUP, a press conference was held at the Guangzhou Opera House where the company released a new brand concept, logo and unveiled the company's strategic plans.


ACTIVATION GROUP结合主题,为此次发布会打造了一个充满自然生命力的活动现场。
Combining the theme, ACTIVATION GROUP decorated the event venue and filled the ambience with natural vitality.






现场最新发布的雅居乐集团标志,相比原品牌标志追求稳重的形,新标志更突出了人与自然多元融合的特征。
Compared with the original brand logo whose shape was more conservative, the newly released AGILE logo better highlights the multidimensional blend of man and nature.


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