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MIU MIU CLUB在上海

MIU MIU CLUB在上海 ACTIVATION
2018-11-24
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导读:精美时装演绎老上海风情派对


11月22日,MIU MIU 2019早春系列时装秀在传奇地标——上海外滩华尔道夫酒店上演。与此同时,曾多次亮相伦敦及巴黎的MIU MIU CLUB也首次登陆上海,在展示最新时装系列之余,带来仅此一夜的诱人派对。此次设计创意来自于曾荣获得亚洲电影大奖最佳美术指导的屠楠,他将晚清和民国的元素融入其中,将旧时代的生活气氛和MIU MIU时装混搭在了一起。ACTIVATION EVENTS有幸全程参与,将这场非比寻常的活动带入现实。


On November 22nd, the MIU MIU 2019 Cruise Collection fashion show was held at the legendary Shanghai landmark, the Waldorf Astoria Hotel on the Bund. MIU MIU CLUB, which has appeared many times in London and Paris, also made its landing in Shanghai for the first time, showcasing the latest fashion collection while crafting an alluring party for one magical night. The on-site design idea came from Tu Nan, who won the Best Art Director of the Asian Film Awards. He integrated elements of the late Qing and the Republic of China, crafting a creation that mixed the atmosphere of the old days with the fashion of MIU MIU. ACTIVATION EVENTS was fortunate to be involved throughout the event, actively participating to bring this extraordinary event into reality.




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MIU MIU CLUB



步入MIU MIU CLUB,整个一层大厅化身沙龙,摆放中式古董卧榻与架子床,灵感来源于张爱玲笔下对三四十年代上海生活与场所的描述。


Stepping into the MIU MIU CLUB, the entire first floor lobby was designed as a salon with adorned Chinese antique couches and canopy beds, was inspired by Zhang Ailing's description of the Shanghai image in the 1930s and 1940s. 



经过ACTIVATION EVENTS的完美呈现,现代元素浸没在久远时代的余韵中,渲染出电影般的氛围。


The flawless presentations by ACTIVATION EVENTS broughtout the modern elements which were immersed in a world of nostalgic feelings, rendering a movie-like atmosphere.



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MIU MIU 2019 CRUISE SHOW



华灯初上,MIU MIU 2019早春系列大秀于MIU MIU CLUB拉开帷幕,尽显优雅本质,经典无疑。


The MIU MIU 2019 Cruise Collection fashion show opened at MIU MIU CLUB, displaying a force of elegance and the classic.



大秀当晚,众多中外明星组成豪华时装秀阵容,登上T台助阵MIU MIU 2019早春系列大秀。将旧时代的生活气氛挪移到当下,与摩登新品混搭,在现场碰撞出奇妙的新意味。


On the night of the grand show, many domestic and international stars formed a lineup on the Runway to present the MIU MIU 2019 Cruise Collection. The show pushed the atmosphere from the classic era and moved it into the present, while mixing and matching with modern new products to create new charm. 


Gwendoline Christie、春夏、董洁、杜鹃、惠英红、Juliette Lewis、宋佳、文淇登上T台助阵


杨超越、张雨绮、张雪迎、李兰迪等明星闪耀登场,于MIU MIU 2019早春系列大秀前排观秀。在上海外滩顶级绅士俱乐部,见故事徐徐展开,感受古典与现代的巧妙碰撞,共同领略MIU MIU全新作品带来的视觉新体验。


Yang Chaoyue, Zhang Yuqi, Zhang Xueying, Li Landi and other stars brought their radiance to the MIU MIU 2019 Cruise Collection fashion show as well. At this exciting club in Shanghai, one could see the story slowly developing, an ingenious collision between the classical and the modern, sharing a new visual experience brought by the innovative work of MIU MIU.


>>滑动查看下一张<<

▲张雨绮、乔欣、曾美惠孜、杨超越、李兰迪、张雪迎出席活动


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PARTY ON!


精彩大秀完美落幕,但今夜的Party才刚刚开始。这栋传奇历史建筑,在ACTIVATION EVENTS的打造下化身一间充满想象力的当代沙龙。众多著名DJ及演出嘉宾来到MIU MIU CLUB进行现场表演,宾客觥筹交错间体验传奇时刻。


The wonderful show had a perfect conclusion, but the party continued. This legendary and historic building, transformed by ACTIVATION EVENTS, became an imaginative contemporary salon. With many famous DJs and performers arriving to the MIU MIU CLUB for live performances, allowing guests to take part in new iconic moments.



MIU MIU CLUB的光彩逐渐融入夜色,归于平静,但我们期盼MIU MIU创造的精彩将仍然会在每一个旭日升起的日子里惊艳世间。


The brilliance of MIU MIU CLUB gradually descended into the night, and returning to calm, but we hope that this wonderful creation by MIU MIU will still be as amazing with every sunrise.



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艾德韦宣集团(9919.HK)为大中华区领先的泛时尚品牌营销集团, 主要专注于在中华区经营体验营销、数字营销与推广及知识产权 (IP) 拓展服务,是大中华区领先的中高端时尚品牌体验营销服务提供商。
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ACTIVATION 艾德韦宣集团(9919.HK)为大中华区领先的泛时尚品牌营销集团, 主要专注于在中华区经营体验营销、数字营销与推广及知识产权 (IP) 拓展服务,是大中华区领先的中高端时尚品牌体验营销服务提供商。
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