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M·A·C x Ms MIN | 春光曼妙 山水世界

M·A·C x Ms MIN | 春光曼妙 山水世界 ACTIVATION
2017-04-10
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导读:4月7日,M·A·C魅可携手Ms MIN,在上海天宴SHOW举办新品发布会,带来富有中国神话色彩的全新M·A·C x Ms MIN限量合作系列。



眼光独到的M·A·C魅可,向来善于挖掘才华横溢的设计师。47日,M·A·C魅可携手Ms MIN,在上海天宴SHOW举办新品发布会。将设计师刘旻独特的个人风采与中国传统文化融合,带来富有中国神话色彩的全新M·A·C Ms MIN限量合作系列。


M·A·C Cosmetics has always been good at discovering talent. On April 7, the limited collection of M·A·C Ms MIN was launched in Shanghai SKYBANQUET SHOW. Designer Liu Min’s unique personal style and integration of traditional Chinese culture, brought the richness of Chinese mythology into the M·A·C Ms MIN.



ACTIVATION EVENTS悉心筹划,为此次联名系列发布会打造了一个海纳百川,曼妙无穷的山水世界。

 

ACTIVATION EVENTS was honored to be involved in this grand event, and crafted a graceful and borderless landscape of the world.



ACTIVATION EVENTS将M·A·C x Ms MIN限量合作系列中的中国红,牡丹粉,迷幻金银元素充分体现在了发布会现场,淋漓尽致地传递出山海经的古典神韵。


At the launch event, ACTIVATION EVENTS featured the vibrant colors of the M·A·C x Ms MIN limited collection. The elements of indomitable red, deep peony pink and misty metallic were fully embodied in the details, subtly displaying the permanent oriental charm of Shan Hai Jing.



本次限量系列发布会活动别出心裁,将整个的后台置于山水幕布之间,隐约可见M·A·C魅可专业的彩妆师为现代舞演员们打造精致妆容,同时更有现代舞者伴随着空灵的音乐翩翩起舞,美轮美奂,是时尚与中国古典文化与色彩的碰撞与融合给现场观众带来强烈的感官冲击。


The acting backstage was placed behind a semi-transparent curtain, through which people could see the scene that the professional stylists were working on the exquisite makeup for the dancers. At the same time, contemporary dancers were performing with an ethereal background music. All of these were the collision and integration of modern and traditional vibes that brought the audience an extraordinary sensory impact.


 

品牌更以人体彩绘和香港知名现代舞导演李德精心编排的现代舞来演绎本次限量系列的艺术灵感来源 - 山海经,用现代舞蹈一张一弛的力量演绎出中国传统文化中阴阳变化以及湖海山川,世间万物的澎湃与瑰丽。

 

Specially, the body painting and modern dance choreographed by Li De were featured during the event, to re-interpret the story of Shan Hai Jing - the inspiration of the limited collection. It powerfully demonstrated the beauty of Yin and Yang in Chinese traditional culture, the flow of the landscape, and magnificence of the nature.


 

ACTIVATION EVENTS还在现场精心布置了以山海经为灵感的投影纱幕,层层叠叠,迷幻朦胧,让来宾恍如梦境。

 

Inspired by Shan Hai Jing, ACTIVATION EVENTS set up projection screens with multiple layers, which created a psychedelic haze that transported guests to a dream.


 

此次跨界合作,通过时尚美学和古韵山海的相互贯通,让时装和美妆呈现完美的碰撞,与其说是两位艺术家的杰作,不如说是大自然的馈赠。

 

This collaboration brings together the aesthetics of fashion and the classical Chinese literature. This is not only a masterpiece of two artists, but also an artistic object inspired by nature.


 ▲ 模特身着Ms MIN成衣系列


M·A·C Ms MIN限量合作系列含有唇膏、唇釉、双色眼影、图腾粉盒、化妆包等精彩单品。M·A·C x Ms MIN限量系列新品将会在M.A.C魅可天猫旗舰店全球首发,敬请关注。

 

M·A·C Ms MIN Limited Collection features Lipstick, Lipgloss, Cream Color Base, Pearl-Matte Face Powder and Makeup Bag. M·A·C x Ms MIN will be available on the M·A·C official TMALL shop soon. Stay tuned.





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艾德韦宣集团(9919.HK)为大中华区领先的泛时尚品牌营销集团, 主要专注于在中华区经营体验营销、数字营销与推广及知识产权 (IP) 拓展服务,是大中华区领先的中高端时尚品牌体验营销服务提供商。
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ACTIVATION 艾德韦宣集团(9919.HK)为大中华区领先的泛时尚品牌营销集团, 主要专注于在中华区经营体验营销、数字营销与推广及知识产权 (IP) 拓展服务,是大中华区领先的中高端时尚品牌体验营销服务提供商。
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