巴黎进行时 | 和Longchamp一起度过巴黎人的美好一天

散发着浪漫和时尚气息的巴黎永远吸引着各地热爱生活的旅人、艺术家和明星。1948年在巴黎创立的Longchamp一直是法式风情的象征，它乐于同所有钟意细节喜爱奢华质感的人士共享其积极生活。

Paris is forever attracting those with a love affair with life - travelers, artists and stars for its diffuse romantic and fashionable attitude. Founded in Paris in 1948, Longchamp has long been a symbol and fresh breath of French style, that delights in sharing the meaning, details and feeling of luxury with those who actively enjoy life. 

此次籍着Longchamp静安嘉里中心中国旗舰店的盛大开幕，ACTIVATION EVENTS作为合作伙伴，特别策划了一天的#巴黎进行时#浪漫体验，让你在上海亦能感受地道的巴黎生活方式。

For the special activities around the Longchamp China flagship store grand opening, ACTIVATION EVENTS planned a one-day experience #ParisianING, which transported guests in Shanghai into a holistic experience of Parisian lifestyles.

精心设计的路线，从私人花园别墅，面包房，花店，刺绣工作室到艺术摄展，ACTIVATION EVENTS为Longchamp策划了一场以感官连接上海和巴黎的#巴黎进行时#之旅。

The meticulously designed activity took guests from a private villa garden, to a bakery, a florist, and embroidery studio to an art photography exhibition. The entire experience of #ParisianING tour that ACTIVATION EVENTS designed for Longchamp was creating a bridge between Shanghai and Paris through an exploration of the five senses. 

人气女星张天爱、实力演员王鸥、青年演员蒋梦婕、时尚博主包先生、Anny_StyleOnTop也加入到了这个时髦旅途，亲身体验巴黎人随意但精致的生活哲学。

Popular actress Zhang Tianai, Wang Ou, Jiang Mengjie, fashion blogger Mr. Bags and Anny_StyleOnTop joined this chic journey, experiencing the casual but exquisite Parisian philosophy of life.

谈到巴黎，那些精致的法式甜品总是让人心心念念。人气法式面包房BREAD etc.座落在梧桐林立的襄阳南路与建国西路街角。面包店的主人Stephan Laurant在BREAD etc.厨房内为Longchamp的来宾授课，亲自讲述法国烘焙的故事，并手把手教学如何制作一个家喻户晓的法棍面包，以及他此次特地为Longchamp设计的手指泡芙。

When talking about Paris, exquisite French desserts always come to mind creating a dreamy, enjoyable longing. Popular French bakery BREAD etc., was the first stop on the tour. Idyllically located in a building situated amongst Chinese parasol trees on the corner of South Xiangyang Road and West Jianguo Road, the venue was an ideal setting. Here, the owner of the bakery, Stephan Laurant held a kitchen lecture for Longchamp guests, taking them through the story of French baking. A hands-on baking lesson was provided to teach guests how to make a French household staple, the baguette and a finger puff dessert that was specially designed for Longchamp.

▲ BREAD etc.位于襄阳南路与建国西路街角，这块区域依然保留着旧法租界的风情：安静的马路边种着茂密的老梧桐树，漫步其中，仿佛置身巴黎街头

▲ 演员蒋梦婕在后厨，与面包师切磋起了制作法式泡芙的技术

由Ada和Rexy成立的工作室Lunéville致力将法式刺绣技艺与匠人精神搬到中国上海。本次合作，Lunéville团队在自家工作室里为Longchamp来宾带来刺绣的入门课程，体验法式刺绣中的匠心匠意。

Founded by Ada and Rexy, the embroidery studio Lunéville is dedicated to bringing French embroidery and craftsmanship to Shanghai. For this collaboration, Lunéville held an introductory course to embroidery, enabling guests to experience the ingenuity and craftsmanship of French embroidery. 

▲ 人气女星王鸥和时尚博主Anny_StyleOnTop在认真学习高级定制时装中经常运用到的法式刺绣工艺

新华路百年的梧桐树下，有一座1924年建成的上海老别墅。这座市中心罕见的私人花园别墅，在2014年被法国米其林大厨尼古拉斯·勒贝克成功改造成了“沪上的法式秘密花园”—勒贝克餐厅。就在这里，来一场别出心裁的#巴黎进行时#花园午餐。

Under the shade of 100-year-old trees, on Xinhua Road there is a Shanghai villa built in 1924. In this rare, private garden villa, a French Michelin chef opened a secret French restaurant in Shanghai - Villa Le Bec. Here, guest enjoyed a splendid ParisianING garden setting lunch.

法租界内的湖南路上，藏着一家精致而不打眼的隐世花店A Day in Blossom。本次与Longchamp合作，A Day in Blossom用鲜花传递法国的浪漫元素和生活方式，指导来宾根据个人喜好插一束漂亮的专属手花。

Tucked away in the former French Concession on Hunan Road, there is an exquisite hidden flower shop, A Day in Blossom. For the collaboration with Longchamp, A Day in Blossom used fresh cut flowers to let guests experience a way of life and romantic element of French culture. Based on their individual preferences, guests were guided through the flower selection and arrangement process to build their own bouquets.

▲ 花团锦簇下，更迷人的还有张天爱和随处可见的#巴黎进行时#本真风尚

来自法国的杨吉莲女士在中国多年的生活中，将她的所见与生活点滴以摄影的形式保存下来。这一次，她在上海法租界秋水空间内为Longchamp独家带来她的第一次摄影展暨交流会，以一位法国女性的独特视角，从文化、艺术、生活方式等各个方面讲述中法之间千丝万缕的联系。

A long-time resident of China, French photographer Ms. Ghislaine Yang preserved what she saw in life through her photographic work. For her collaboration with Longchamp, she brought her first photography exhibition to Qiu Shui Space located in the former French Concession. From the different angles of culture, art and lifestyle, she links and connects these different Sino-French aspects.

▲ 青年珠宝设计师龙梓嘉来到优雅法国摄影诗人的展览，听她诉说每张照片背后的故事

Longchamp认为，中国文化同法国文化在许多方面有着异曲同工之处。上海和巴黎这两座历史之城之间的对话被人和创意所维系，而这些关于生活方式和城市文化的喃喃细语则需要由细致的感官来探索。ACTIVATION EVENTS也将作为文化沟通的桥梁，协助品牌一起，将世界各地的风情带到中国。

Longchamp believes that in many ways, Chinese culture shares a wide variety of similarities to French culture. The long standing dialogue between the historic cities of Shanghai and Paris continues to be maintained by the people and creativity within each city. These everyday details of urban lifestyle and culture were meticulously explored through this event by engaging the senses. ACTIVATION EVENTS serves as a cultural communication bridge, that is dedicated to bringing these outstanding brands from the world into China. 

▲ 点击上方视频，与Alexa Chung一同探索Longchamp巴黎进行时

部分图片来自@红秀GRAZIA

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