
汇聚天下之势,
2017梅赛德斯 - 奔驰S级轿车尊享体验深入黄山,
与领创者们一起在山林云海间探寻领袖精神,
引领天下之势。

梅赛德斯 - 奔驰S级轿车在工业社会发展的征程中,经历六十六载十代传承,不断地创造出汽车行业一个又一个的杰出坐标,也为汽车制造的未来谱写了一页又一页的恢弘史诗。新一代S级轿车全面升级,集设计师、工程师、艺术家之想象与智慧,重新定义奢华。精致雕琢,生来不凡。
The Mercedes-Benz S-Class has served as a beacon of revolution and innovation with its 10 generations of models over the past 66 years. It not only continues to create outstanding vehicles, but also leaves legacies for the future of automobile industry. The new generation of S-Class fully upgrades the legend, with designers, engineers, artists coming together with new imagination and wisdom, to redefine the luxury - A luxury car like no other, exquisite and born extraordinary.


为了让客户更深入地了解梅赛德斯 - 奔驰S级轿车的产品特性以及所倡导的尊贵、优雅的生活方式,11月25日至12月5日,梅赛德斯 - 奔驰隆重邀请来自全国各区域充分代表领袖精神的各界精英名仕齐聚黄山,展开了一场“汇聚天下之势”的2017梅赛德斯 - 奔驰S级轿车尊享体验。
In order to broaden consumer's understanding towards the Mercedes-Benz S-Class features and its elegant lifstyle, during November 25 - December 5, Mercedes-Benz extended a grand invitation to guests to gather in Huangshan for a series of themed experiential events. Guests including S-Class car owners, influential economists, and entrepreneurs were fully exposed to the elegant vibes of Mercedes-Benz S-Class.


ACTIVATION AUTO作为品牌的体验营销合作伙伴,为此次活动进行创意设计策划及执行,完美呈现了一段奢美探索之旅,带领来宾穿越黄山,赏云海观奇石,纵享速度与激情。
ACTIVATION AUTO was honored to be invited to be solely responsible for this experiential event's planning and implementation. Huangshan was selected to serve as the site for brand guests to experience a grand customized journey.


S级试乘试驾,奔驰山海
通过对梅赛德斯 - 奔驰S级轿车舒适尊贵的产品特性的深度剖析,结合黄山特有地形和徽州文化风貌,我们因地制宜地设计了专属试乘试驾路线,让来宾深入体会新一代S级轿车所带来的极致体验。
With the in-depth understanding of Mercedes-Benz S-Class' product features, and tapping into Huangshan's unique territorial traits and Anhui cultural heritage, we specially designed a test-drive route so that guests can fully comprehend the ultimate experience the new generation S-Class can bring.


行于山川,遥望苍黛
与此同时,在别出心裁的徒步登高等一系列户外活动中,用最自然、原始的方式领悟黄山之美。
With a series of outdoor activities such as hiking and climbing, guests were indulged in priceless luxury - returning to nature and appriciating the profound beauty of Huangshan.

▲ 通过徒步领略天下第一奇山的雄伟风光
谈古说今,领袖风范成竹于胸
深度结合梅赛德斯 - 奔驰S级轿车“新领袖精神”的定位,特邀叶檀、梁冬、马光远等KOL到场,为来宾们搭建起一个独特的高端圈层交流平台。
Within the brand positioning of the Mercedes-Benz S-Class, a sharing session was curated with a number of influential figures, including Ye Tan, Liang Dong, Ma Guangyuan and etc., which was perceived as an exclusive platform for those industry leaders to converse.
▲ 向左滑动依次查看:财经评论员、财经专栏作家叶檀,经济学家、民建中央经济委员会副主席、中央电视台财经频道评论员马光远,阿里巴巴集团副总裁、阿里研究院院长、阿里商学院副院长高红冰, 万通集团创始人、御风资本(F&E)董事长冯仑, 正安康健、正安自在睡觉、冬吴文化创始人梁冬
思想碰撞中,谈笑皆鸿儒
旅程的最后,ACTIVATION AUTO精心选址黄山“悦榕庄”,打造了一场高品质的格调晚宴。让来宾们品味不凡艺术,纵览最新资讯,探讨热点话题,体会“引领天下之势”的非凡感受。
At the end of the journey, a private and elegant banquet was prepared for guests in Banyan Tree Huangshan, allowing them to enjoy extraordinary art, get updates on the latest information and hot topics, which led guests to a holistic Mercedes-Benz S-Class experience.


▲ 点击观赏 2017梅赛德斯 - 奔驰S级轿车尊享体验


