当时尚艺术遇上汽车工业之美
当顶级潮流艺术家遇上梅赛德斯-奔驰汽车设计师
跨界呈现Geländewagen创意作品
11月26日-29日，梅赛德斯-奔驰 X Virgil Abloh艺术概念展在北京侨福芳草地揭开神秘面纱。ACTIVATION EVENTS荣幸助力梅赛德斯-奔驰，为宾客们呈现了一个颠覆常规的艺术碰撞空间。
Mercedes-Benz X Virgil Abloh concept art show has revealed its mysterious veil in Beijing Parkview Green Fangcaodi from Nov. 26 - Nov. 29. ACTIVATION EVENTS was honored to teamed up with Mercedes-Benz to present an unconventional space of art collision.
此次跨界联名，梅赛德斯-奔驰首席设计官Gorden Wagener携手Off-White首席创意总监兼创始人及LOUIS VUITTON 男装艺术总监Virgil Abloh联袂打造，以G级越野车为设计灵感，并融入了鲜明的个人审美元素，创作Geländewagen（德语意为越野车）艺术概念车。
In this crossover co-branding, Gorden Wagener, the Chief Design Officer of Mercedes-Benz, works with Virgil Abloh, the Chief Designer, founder of Off-White and Chief Art Officer of LOUIS VUITTON Men’s Wear, uses the G-class SUV as an inspiration, blend with their vivid personal aesthetic elements, to create the Geländewagen concept art car.
以解构的方式，融合对速度与艺术的诠释，将梅赛德斯-奔驰 G级重塑打造，使其成为更为独特的作品。而此次跨界合作的设计终稿不仅保留了G级越野车的原始设计理念，同时史无前例地加入了赛车元素，将G级越野车重新诠释为一件艺术作品。
To deconstruct, and integrate with the explanation of speed and art, the G-class of Mercedes-Benz was completely recreated to more unique work. The final design draft of this crossover cooperation has kept the original design idea of the G-class SUV, moreover, for the first time in history, the racing element was added into the creation, to re-intepret the G-class SUV as an artwork.
本次巡展ACTIVATION EVENTS为梅赛德斯-奔驰创意提出A.S.A.P.策展概念，旨从「Attitude颠覆态度」、「Symbol经典符合」、「Aesthetics先锋美学」、「Purity回归本源四个方面完美诠释梅赛德斯-奔驰对未来豪华主义的定义。
ACTIVATION EVENTS creativie proposed the theme of “A.S.A.P.” for this itinerant exhibition, re-defining the future luxury from four aspects, including 「Attitude」、「Symbol」、「Aesthetics」、「Purity」, interpreting the futuristic luxury definition of Mercedes-Benz.
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梅赛德斯-奔驰与Virgil Abloh的此次跨界合作，联动破圈融合，通过新颖前卫的策展理念和产品，展现出品牌敢于突破边界并摒弃繁琐回归本源的先锋态度，也让年轻一代对「汽车发明者」有了更多期待。
Mercedes-Benz crossover with Virgil Abloh, through avant-garde curatorial ideas and products，showing an attitude of breaking the industry border and back to its origins, making the young generation began to expect more from the 「Car Inventor」.
ACTIVATION EVENTS也将持续助力梅赛德斯-奔驰 X Virgil Abloh艺术概念车全球巡展成都、上海及深圳站，更多精彩，敬请期待！
ACTIVATION EVENTS will keep supporting the global tour of Mercedes-Benz X Virgil Abloh concept art show in Chengdu, Shanghai and Shenzhen, please stay tuned for more excitements.
