先听听我一个相好的采购商怎么说：
一封邮件为什么会删除？
1、邮件很长的，一眼看不出重点。
2、有附件，不敢点开，怕病毒。
3、没有任何新意，一看就是邮件模板群发。
如果自己每天发的那些开发信都是千年不变，没有任何新意或创意，买家的垃圾箱才等你。
我觉得大家都会经常会收到很多别人的推销信，那你是这样怎样对待的。是不是那些一眼看出来很明显广告邮件，你会马上跳过去或者删掉呢，老外也跟我们一样。
开发信的目的不是达到直接销售的结果，开发的目的是吸引客户，让他对你的产品感兴趣，转而访问你的网站，甚至过来询问。即便客户暂时没有采购需求，或者已经有了固定的供应商，我想他也很乐意多个备胎。
弄清这个目的，我想大家都可以打开写开发信的思路。
不同行业的有不同的写法。
这是我写的一封开发信，如果你觉得对你有帮助你的，你可以改成你自己的。不过有一点要求就是你用好以后来分享给大家，这样的思路行不行！
Hi xxxx
You do want your business to be made easy for you don't you?
You do want to save time?And you do want the extra sales that a dynamic products can give you, right?
Well what are you waiting for?
After xxx years doing business both online and offline, I knew there was a way for looking for high quality with competitive price, I looked at all the products on the market, and thought...
"Uh-uh, there has to be an reasonable way - people want to do as little thinking as possible."
So our company set up.
Here's what one customer recently said:
Xxxxxxxxx
David Hill from company xxxxx- Director
客户分享（你的客户的评价等）主要是好的一面，可以让你的客户给你们写一段。
这样增加说服力
If you want to get more exactly information,grab it here
wwww.xxx.com 你公司的网站
And if you have any questions, you can contact us directly to get information you want: Email:xxxxx@xxxx.com.
Warmly
xxxxxx
www.xxx.com
XXX COMPANY
ADDRESS
TEL FAX
PS:Our company is a great sense of social responsibility company, we will take the part from each we deal which to donate to Hope Project.Let people who out of school, orphans, can go to school and had new clothes, and then we will build a wall in Primary School to write all people name who donate. And pray together to Hope God Bless You！
为什么要写这段的PS内容。因为我觉得西方的宗教信仰比较重，比较虔诚。我们可以利用一下这个。
可能这段写的不是很好，大家可以自己写:大致的意思就是你们公司是一个比较负责任的，有爱心的公司，会从每笔交易拿出一部分捐给希望工程等。遇到对胃口的买家，瞬间加分。